Soup and salad consumption has held steady over the past couple of years, as consumers look to these for traditional better-for-you meals and add-ons, finds Technomic's Soup & Salad Consumer Trend Report However, the number of items classified as "healthy" on leading menus has grown 162.8% in the past five years as other categories seek to steal share of consumers' increasingly conscientious purchases and broadening definition of health.
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To retain share and even grow, soup and salad players will have to re-establish the healthfulness of soup and salad while innovating to incite cravings and appeal to consumers' desire for new and unique flavours. "Creating soups and salads that feature natural, 'clean' ingredients and hard-to-replicate recipes, such as those containing superfoods or a unique and craveable signature twist, will position these traditional favourites as fresh and healthful yet differentiated," says Deanna Jordan, manager of consumer insights for Technomic.
Key takeaways from the report include:
Compiling findings from more than 1,000 consumers, as well as Technomic's MenuMonitor and Digital Resource Library, the comprehensive 2016 Canadian Left Side of the Menu: Soup & Salad Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes toward soup and salad and to identify key areas of opportunity.
Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit Technomic.com/ctr or contact one of the individuals listed below.
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