A&W Bacon: From Quebec, For Quebec

According to research conducted by QRI International, an independent research firm, Quebecers prioritize taste when making their food choices. In fact, Quebecers rank taste higher (64%) than the rest of Canada (48%). Image: A&W Food Services of Canada Inc.

MONTREAL - A&W Food Services of Canada Inc. announced that Quebec-based A&W restaurants will now serve bacon from Quebec, from pork that is raised without the use of antibiotics. Naturally smoked and without any artificial preservatives, A&W bacon is available on many of its menu items, including the breakfast menu and the famous Teen Burger®.

Also read, Pizza Nova Grows 'Raised Without Antibiotics' portfolio by introducing Bacon.

"At A&W, we want to offer Quebecers what they want and that starts with good ingredients. Now, when someone from Quebec enjoys bacon on one of our burgers from the Burger Family® line-up or one of our breakfast options, they'll have the satisfaction of knowing that it's bacon from Quebec. Not only is it savoury and delicious, it's bacon from pork raised without the use of antibiotics", states Susan Senecal, President and Chief Operating Officer of A&W Food Services of Canada Inc. "Quebec pork has the reputation of being a high quality product and we are so pleased to bring it to our guests."

In Quebec, a really great burger starts with really great ingredients
This A&W initiative meets specific expectations Quebec consumers have with regards to taste and quality. According to research conducted by QRI International, an independent research firm, Quebecers prioritize taste when making their food choices. In fact, Quebecers rank taste higher (64%) than the rest of Canada (48%).

The introduction of Quebec bacon in Quebec A&W restaurants is part of a "tailored" approach widely favoured by Ms. Senecal. Hailing from Quebec herself, she is well aware of the distinct preferences of the provinces' clients and carefully caters to their needs.

"Quebec consumers distinguish themselves from the rest of Canada by putting their penchant for great taste and great ingredients at the forefront. To better meet their expectations, our operations, development and marketing teams are based in Montreal. It's in this same spirit of collaboration, that our partners, advertising agency, public relations and design firms are also based in Quebec," adds Ms. Senecal.

SOURCE A&W Food Services of Canada Inc.