Ben & Florentine breakfast/lunch opened its 38th restaurant in Winnipeg last week. The breakfast/lunch franchise has experienced significant growth since opening its first restaurant in Vaudreuil, Quebec in 2009. The concept was an instant success with 12 new restaurant openings in just its first two years of operation. Despite increased competition in the breakfast segment, the Ben & Florentine brand continues to experience tremendous growth highlighted by its 10 openings in the last 12 months with 10 new restaurants already slotted for construction in 2016.
According to the company's President, Lorne Cassoff, the brand's growth is due to continuous investment into innovation. "The quality of our products has always been the heart of our value system. We are constantly working on creating new cravables as well as improving our existing menu offerings. In an increasingly competitive industry, consumers are searching for authenticity and transparency. It is this type of experience that we strive to deliver to our customers every single time they step into our restaurants."
Ben & Florentine's standard restaurant template includes a dining area of approximately 120 seats. The majority of the restaurants are situated in high traffic sectors or shopping areas. The chain employs more than 700 staff members. The success of the chain is in large part due to the dedication and commitment of the franchise owners. Currently, 10 franchisees own multiple locations which is a testament to the company's success. Ben & Florentine currently serves millions of Quebecers every year and aims to be the premier breakfast destination in Canada.
About Ben & Florentine
Ben & Florentine is a Canadian breakfast/lunch franchise with 40 restaurants across Canada. From hearty breakfasts to healthy lunches, all our food is lovingly prepared with the freshest and finest ingredients. We're committed to creating and delivering the finest dining experience in the breakfast and lunch industry. Our restaurants are designed to create the perfect atmosphere for spending quality time with friends, family and a great place for business meetings. Our goal is to be the premier franchise in the breakfast and lunch industry.
SOURCE Ben & Florentine Restaurants Inc.
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