Canada's Favorite Rotisserie Chicken Restaurant Updates its Digital Customer Experience

Following the unveiling of new in-restaurant modern design concept, Swiss Chalet is making ordering on-the-go even easier with revamped app and new advertising partnerships with mobile navigation apps Waze, The Weather Network and sports management app TeamSnap. Image: Swiss Chalet

TORONTO -- Swiss Chalet Rotisserie & Grill is making it even easier for its customers to place an order for pick-up or delivery from one of their 200+ locations across Canada. After unveiling a new modern restaurant design in late 2017, the brand has launched a new and improved mobile app and has partnered with a number of third-party apps including; navigation app Waze, The Weather Network, and sports team management app TeamSnap. These partnerships will offer all Swiss Chalet customers access to the most convenient and easy-to-use digital ordering technologies.

Also read, Mobile Technology is Top of Mind for Restaurant Franchise Brands, Survey Finds.

The partnership with Waze makes Swiss Chalet the first Canadian brand to integrate order-ahead functionality natively in this popular mobile navigation app. The Waze order-ahead feature allows busy customers to order their favourite rotisserie meal before they even begin their daily commute or road trip. This exclusive partnership creates a seamless mobile experience which locates the closest Swiss Chalet restaurant so that the user can order their meal and have it ready for pickup without waiting!

"The partnership with Waze is driven by our commitment to provide convenience to our guests to either order Swiss Chalet with a click of a button or easily find one of our locations to visit in person," says Lindsay Robinson, Director of Marketing for Swiss Chalet.

In addition to Swiss Chalet's pioneering partnership with Waze, the brand has also joined forces with The Weather Network to use weather pattern data to serve up specific targeted ads. This clever use of data and analytics is being utilized by several of CARA's restaurants to connect with potential customers. In addition, Swiss Chalet also plans to natively integrate ordering through The Weather Network mobile app later this year.

Lastly, Swiss Chalet has partnered with TeamSnap, a leading sports management platform for teams and organizations. This exclusive Full Service Restaurant (FSR) partnership will feature a series of banner and native Swiss Chalet ads on the TeamSnap website and mobile app. This partnership will help busy parents and coaches easily plan and coordinate team or family dinners and post-practice meals.

"These partnerships for Swiss Chalet are excellent examples of how CARA is investing in digital strategies to support all of our brands in better serving Canadians," explains CARA's Vice-President of Marketing, David Colebrook.

Further complementing these three new digital partnerships is the fully revamped Swiss Chalet mobile app. Designed in-house by CARA, the new and improved app has been met with overwhelmingly positive consumer reviews and holds a close-to 5-star rating.

The Swiss Chalet App Features Include:

• Place orders for pickup and delivery with "Favourite Orders" and "Quick Order"
• Search and select menu items
• Filter by calories and allergens
• Purchase meals through Apple Pay.

Swiss Chalet customers will not only notice and enjoy a number of digital improvements, in December 2017 the brand unveiled a new contemporary restaurant design and updated menu items at one of its busiest locations in Barrie, Ontario. This modernized look will soon be seen in key markets across Canada and will feature updated decor, seating and lighter, healthier menu offerings.

Swiss Chalet is designing new dining experiences that suit the consumer's modern needs and transform how they interact with the brand in-store and online. Swiss Chalet's best-in-class mobile app is available now for all devices and networks.

SOURCE Swiss Chalet