Scare up a safe ride home this Halloween

Molson Coors Canada, in partnership with the BC Liquor Stores and TAXIGUY, wants to help consumers plan a safe ride home after Halloween celebrations

For the eighth year, Molson Coors Canada is reminding consumers to make responsible choices on Halloween through a one-day blitz at BC Liquor Stores in the Lower Mainland. The event is also supported by a month-long in-store campaign to drive awareness about responsible drinking, and fight against drunk driving.

On Saturday, October 31st, from 4:00 p.m. to 7:00 p.m., teams of Molson Coors Canada employees will be at eight participating BC Liquor Stores handing out $5 TAXIGUY Dollars to customers (while supplies last). A total of $10,000 in vouchers will be given away in an effort to help people get home safely. In 2014, the redemption rate was 69%, up 3% from prior years.

"With TAXIGUY and BC Liquor Stores, we're focused on shoppers having a wonderful Halloween and, most importantly, getting home safely," said Lynda Perovich – Sr. Retail Manager, Molson Coors Canada.

"With so many children out trick-or-treating, safe, sober rides home are of utmost importance and BC Liquor Stores are proud to help," said Lavaughn Larson, Marketing and Social Responsibility Manager.

The taxi dollars are part of a Molson Coors Canada's partnership with TAXIGUY, offering industry-leading safe transportation tools and programs that have helped over 3 million Canadians get home safely. Together, they launched a free taxi app in 2010 for Android, BlackBerry and iPhone that connect drinkers to a taxi company anywhere in the country with a single touch. The free app is available for download at www.taxiguydialer.com. 

This Halloween, the teams will be giving out taxi dollars and getting into the spirit by dressing up as superheroes. Be sure to keep an eye out for your favourite caped crusaders when visiting one of these participating BC Liquor Store locations on October 31st: 

Langley Signature Store – 6435 201 Street, Langley
Richmond Ironwood – 3170-11666 Steveston Hwy, Ironwood Mall, Richmond
39th and Cambie – 5555 Cambie St., Vancouver
Westwood Centre – 2748 Lougheed Hwy, Port Coquitlam
Fleetwood – 8904 – 152nd St., Evergreen Mall, Surrey
Alberni and Bute – 768 Bute Street, Vancouver
Richmond Brighouse – 100 - 8100 Ackroyd Rd, Richmond
Broadway and Maple – 2088 West Broadway, Vancouver

To learn more about Molson Coors' corporate responsibility efforts, visit www.molsoncoors.com/en/Responsibility.aspx.
SOURCE Molson Coors Canada