Enhance The Customer Experience with Live Events
By Dwayne Reno
Let’s face it, if you are not given customers a reason to come back, they will find somewhere else to go. This is just human nature; we crave for new and exciting things. If you have found yourself in the twilight of the same old or you would like to see more and happier customers each week; you need to keep it fresh and exciting.
Also read, How Foodservice Operators Around the World are Driving Customer Traffic.
Adding Live Events to your venue is a way to add some excitement and interest for your business. This week let’s take a look at some of the best live events to bring customers through your front door.
Live Comedy shows
Comedy is huge right now and is always paired with drinks and food so why not bring a live comedy show to your restaurant, bar or cafe. This is also a great way to encourage positive word of mouth that will attract more foot traffic.
These events can be put together with minimal cost; also working with a live event specialist team such as On The Haus Media is a great way to make sure the event is a success and pain free.
Trade Shows/Other Food Related Events
Trade shows and other food related events are a good way to get your foodservice brand to a large audience. These yearly events will get your brand in front of new customers and put your food in their belly’s at the same time. Be mindful as these live events can be very expensive so make sure you choose one with a strong following such as The Franchise Show happening this weekend at the Toronto Congress Centre.
The BBA team will also be in attendance at The Franchise Show this weekend, we hope to see you all there.
Themed Event Nights
Themed events are a great way to steer foot traffic to your venue. Halloween, Canada Day and Valentine’s Day etc. these are nights when people are out looking for dining experiences in high volume. Successful themed events will usually offer a special themed dinner and drink menu only for that night. Themed events carry a low overhead as many of the things needed your location will already have onsite. This makes it very easy to be consistent and plan one for every national holiday, sporting events or even TV shows. The themed
based possibilities are endless.
These are not only a great way to generate new customers but, also a great time to launch new menu items, signature drinks or to identify your strengths and weaknesses. Just remain consistent, if the event is annual, every quarter or once a month; keep it that way and if you can’t… hire a team like On The Haus Media to create and manage your live event platform.
Best of all, these live events create customer loyalty and a great atmosphere at your venue!
Until next time your customers want to know why they should spend money at your restaurant, bar or cafe. So give them the goods!
Need inspiration? Checkout some of our services.
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Dwayne Reno CEO & Founder
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