50% of Canadians Hardly Know their Neighbour, but Agree Coffee is a Great Icebreaker, Survey Finds
OAKVILLE, ON -- Did you know 50 per cent of Canadians hardly know their neighbour*? Despite being one of the friendliest nations in the world, many Canadians don't make connections with their neighbours. To help foster new relationships and build connections in communities across the country, Tim Hortons is encouraging Canadians to get to know each other over a shared love – a cup of freshly brewed coffee.
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This past month, Tim Hortons surprised real Canadians in communities across the country with the opportunity to meet their neighbour for the first time. Although wary at first, the conversations revealed these neighbours have much more in common than they would have thought. In the comfort of their front yard, over a fresh cup of Tim Hortons coffee, strangers became friends, future plans were formed and true connections were made.
"Tim Hortons has a longstanding tradition of making a difference in the communities we serve. Whether it's in our Restaurants or the backyards of our Guests, we've been helping people connect over coffee for decades," said Sami Siddiqui, President, Tim Hortons Canada. "We get to see the generosity and connections between Canadians in our Restaurants each and every day, and look forward to witnessing even more relationships formed over our coffee."
A recent survey commissioned by Tim Hortons revealed that despite the lack of connection, 67 per cent of Canadians would be open to going for coffee with their neighbour**, but 35 per cent say they just don't know how to initiate the meeting. Tim Hortons hopes to make connecting easier and encourages Canadians from coast-to-coast to get outside and meet their neighbours. Besides coffee, studies have shown there are many benefits to neighbourly connections, from relationship building to feelings of inclusion and positivity, which all lead to fostering stronger communities.
"There is an inherent power to human connection and real benefits to relationships within our communities," said Emily Levitt, Cornell anthropologist. "It's so important to foster real, in-person connections with one another to build strength and a sense of security."
Do you know your neighbour? Tell us why you want to share a Tims coffee with your neighbour on Twitter or Instagram using #CoffeeWithNeighbours and tag @TimHortons for a chance to win one of hundreds of $10 TimCard prizes so you can make it happen. Whether it's inviting a neighbour for a freshly brewed coffee at your local Tim Hortons restaurant or buying a new neighbour a coffee, we're calling all Canadians to get to know their neighbour and make a connection. Visit www.timhortons.com/neighbours for full contest rules.
Additional survey highlights include:
About the Survey
*This report is from Statistics Canada, based on data from the 2003, 2008 and 2013 General Social Survey. The target population consisted of persons aged 15 and older living in Canada's 10 provinces, excluding people living full-time in institutions. The number of respondents was 24,951 in 2003, 20,401 in 2008 and 27,695 in 2013, for a total of 73,047 persons.
**The national online survey of 1,510 Canadians was conducted from March 7th to 9th, 2018. The data was weighted to Census population figures to achieve representation for age, region and gender. The margin of error associated with a probability based sample of 1,809 is 2.3%, 19 times out of 20.
Canada's Favourite Coffee, based on #1 brewed coffee servings in Canadian QSR (The NPD Group/CREST) for the year ending July 2017.
SOURCE Tim Hortons
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