TORONTO -- Breakfast lovers and Beyond Meat fans have another reason to celebrate! Following the remarkable success of A&W's Beyond Meat Burger, the Canadian company is partnering with Beyond Meat to introduce another innovation, the Beyond Meat Sausage & Egger, made with Beyond Meat's 100% plant-based breakfast sausage, to its permanent breakfast menu on March 11th. A&W Food Services of Canada, Inc. will be the first restaurant chain to bring Beyond Meat's newest creation to Canadians from coast to coast.
Also read, Chipotle Adds Meatless "Plant-Powered" Lifestyle Bowl Options to its Menu. "We recognize Canadians are increasingly interested in including more plant-based proteins in their diets," says Susan Senecal, A&W Canada's President and Chief Executive Officer. "Adding a plant-based protein option to our breakfast menu is the kind of innovation that we love. Just like our Beyond Meat Burger – this new breakfast sausage is packed with flavour and it's hard to believe it's made from plants. It's delicious," Senecal added. Canadians love breakfast and A&W's Beyond Meat Sausage & Egger is a delicious new option for those seeking more plant-based proteins to fuel their day. The classic recipe features Beyond Meat's breakfast sausage patty served with an egg and a slice of real cheddar cheese on a burger bun or an English muffin. For those seeking a plant-based breakfast sandwich, A&W has you covered – they've named it Beyond Meat Sausage & Veggie and it's made with Beyond Meat's delicious plant-based breakfast sausage patty and served with lettuce and tomato. "We couldn't be happier to be expanding our partnership with A&W," said Beyond Meat Founder and CEO, Ethan Brown. "The consumer response to the Beyond Meat Burger at A&W has been overwhelmingly positive, and we know fans will be excited to start their day with our new Beyond Breakfast Sausage. We applaud A&W's forward-thinking approach and look forward to introducing Beyond Meat's latest product innovation to Canadians nationwide." SOURCE A&W Food Services of Canada Inc.
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