Butterfinger Launches the Better Butterfinger Campaign to Announce the Improved Recipe

The Butterfinger brand recently launched the national “Better Butterfinger” campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. Image: Butterfinger

GLENDALE, Calif. -- The Butterfinger brand recently launched the national "Better Butterfinger" campaign, revealing a new TV spot, Butterfinger website and social creative across multiple digital platforms. The campaign supports the new and improved Butterfinger recipe – now with more crispety, crunchety, peanut buttery goodness.

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The Butterfinger TV spot will be featured across multiple cable and network channels and programming. It highlights the tastier experience of Butterfinger, and introduces an irreverent character in the Butterfinger alien, a fun and entertaining way to embody the personality of the brand. The spot also features an evolution of the brand's historic tagline – "nobody lays a finger on my better Butterfinger" – as a way to remind fans of the irresistibility of the one-of-a-kind bar. 

Butterfinger is part of the portfolio of brands by Ferrero, the confectionery company known also for Ferrero Rocher, Nutella, Tic Tac and Kinder Joy.

The better Butterfinger is available now at retailers across the country. The recipe includes carefully-selected U.S. grown peanuts and a rich chocolatey coating, delivering an indulgent, craveable taste with a robust peanut flavor. It also features a double-layer, higher-quality packaging material to lock in freshness and the Butterfinger flavor that fans love.

For more information about the better Butterfinger and national campaign, please visit us at www.butterfinger.com as well as Facebook, Instagram and Twitter.

SOURCE Butterfinger