Canadian Children's Food & Beverage Advertising Initiative

TORONTO - The Canadian Children's Food and Beverage Advertising Initiative (CAI) is an important component of our industry’s advertising self-regulatory framework. Since the program's inception in 2007, the CAI has continued to change the landscape of food and beverage advertising to children under the age of 12. The CAI has also expanded its membership, increased its scope beyond traditional media, and its Participants have reformulated many products to enhance their nutritional profile. Learn more.

Also read, Pop stars’ promotion of junk food elicits calls for regulation.

Highlights
ASC releases the 2015 CAI Compliance Report. Consistent with previous years, Participant compliance with their respective commitments in 2015 has been excellent. Read the 2015 Report.

CAI new uniform nutrition criteria came into effect on December 31, 2015. The new criteria are science-based, comprehensive, and progressive and represent an important evolution in the CAI program. Read the CAI Uniform Criteria White Paper.

ASC releases a national consumer survey probing Canadian views about making nutritional choices for their children and families. The findings show that Canadians believe their awareness of the need to make healthier food and beverage choices for their families has grown, and that there are more healthier food options available to them than there were five years ago. Check out the consumer survey results.

Source Advertising Standards Canada