CHICAGO -- The International Foodservice Manufacturers Association (IFMA) announced recently the creation of a Chain Restaurant Advisory Board, for the purpose of informing its board of directors on chain restaurant supply chain challenges and collaboration opportunities.
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IFMA and its board of directors – which consists of top executives from the foodservice manufacturing and supplier community – is in the process of building a new foodservice industry Go-To-Market Model as part of its industry best practice center of excellence. The Chain Restaurant Advisory Board will provide input on this new model and identify collaboration opportunities for new industry best practices.
The elite advisory board members include:
"It is critical that we include and consider the chain restaurant needs in our work as they represent approximately 50% of the consumer revenue of the entire industry," said Larry Oberkfell, IFMA President & CEO. "We are proud to include in this Advisory Board individuals which the industry considers the best minds in our business."
The new Go-to-Market Model is one of three groundbreaking initiatives being championed by IFMA, its board of directors and membership. The model joins IFMA's Consumer Food Journey™ and new Operator Landscape Model as part of IFMA's Food Future 2025 framework. These models will be shared with the industry at the upcoming IFMA Presidents Conference, Nov. 4-6 in Arizona.
Partnering with IFMA on these initiatives is Kinetic12 Consulting, led by Jeff Schroeder and his partners Art Bell, LeAnne Garoutte and Tim Hand. Other best practice models already completed by IFMA include; Foodservice Category Management, Operator Collaboration Model, Joint Business Planning, and Supply Chain Optimization Model.
SOURCE International Foodservice Manufacturers Association (IFMA)
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