Chili's expects its national partnership with DoorDash to accelerate its omnichannel leadership, drive continued sales growth by levelling the convenience playing field with fast casual and quick service restaurants, and further strengthen the brand for the next generation of Guests. Image: Chili's Grill & Bar
DALLAS -- Chili's Grill & Bar, a leader in the casual dining industry, is also leading the category in off-premise innovation. To build on that momentum, starting today, Brinker International, Inc., the parent company of Chili's and Maggiano's Little Italy, has entered into an exclusive agreement with DoorDash, the nation's largest on-demand destination for door-to-door delivery, that brings delivery of Chili's favorites to Guests from more than 1,000 participating restaurants nationwide.
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"We chose DoorDash as an exclusive partner because they have a leading market share in areas where Chili's restaurants are located and have a fast growing delivery platform," said Wyman Roberts, chief executive officer of Brinker and president of Chili's. "While we tested delivery with several partners, DoorDash integrated seamlessly into our operations, demonstrated the ability to drive incremental sales and provided a consistent Guest experience. DoorDash shares our vision of a 'win-win' partnership based on sustainable economics, digital leadership and a constant stream of innovation. Together with DoorDash we can deliver Chili's favorites to Guests wherever they are."
Chili's has generated more than $330 million in annual off-premise sales at corporate owned restaurants, which contributed to approximately 13% of the brand's total sales in the U.S. as reported at the end of the last fiscal quarter. The brand also grew to-go business by 17.2% in its third quarter. Over the past few years, to improve its off-premise strategy, Chili's launched a highly-rated mobile and web application for online ordering, improved to-go packaging and built integrated direct marketing capabilities for its more than six million Guests that have joined the My Chili's Rewards loyalty program.
Chili's exclusive partnership with DoorDash will build on this momentum. Chili's expects its national partnership with DoorDash to accelerate its omnichannel leadership, drive continued sales growth by levelling the convenience playing field with fast casual and quick service restaurants, and further strengthen the brand for the next generation of Guests.
In test markets, Chili's Guests showed a high demand and positive response for DoorDash delivery, which resulted in significant incremental off-premise sales growth. Chili's and DoorDash have integrated their systems so that DoorDash orders are sent directly to the Chili's point-of-sale (POS) system, ensuring a better experience for Guests and Team Members. POS integrations allow DoorDash to sign up and scale restaurants at a faster pace, and Guests can expect additional Chili's restaurants to offer delivery with DoorDash in the near future.
"DoorDash is honored to be named as the exclusive delivery partner for Chili's and Maggiano's, pairing our best in class operations and commitment to quality with America's most iconic brands," said Toby Espinosa, vice president of business development at DoorDash. "Chili's is renowned for their fresh, bold menu items and high-quality Guest experience, and we're excited to see how our partnership grows as we connect loyal diners to great food, service and convenience."
Maggiano's has also exclusively partnered with DoorDash for delivery services, and the DoorDash systems will be integrated with Maggiano's POS in the coming months.
SOURCE Chili's Grill & Bar
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