DENVER -- Chipotle Mexican Grill recently announced that it will be fueling the preeminent esports organization, TSM, as its first-ever TSM Fortnite House sponsor.
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This partnership brings together the most prolific players in the Fortnite community and one of America's most popular fast-casual restaurants in a unique content-focused partnership. The TSM Fortnite House includes Myth – team captain and the second biggest Fortnite streamer on Twitch – Daequan, Camills , and Hamlinz. Combined, the team boasts more than 10 million social followers.
"I'm really excited for this opportunity because TSM gets to represent a brand like Chipotle that we really believe in," said Andy Dinh, CEO of TSM. "I love Chipotle - I eat there every week, if not multiple times a week - and our players do too. It's a privilege to partner with an amazing brand that's leading my generation to better eating habits. I can't wait to see what TSM and Chipotle can achieve together."
"Having kept a close eye on the rise of Fortnite as a phenomenon that so many of our customers love, Chipotle is excited to embark on this unique partnership with some of the game's most notable, dynamic personalities, who are also Chipotle fans," said Chris Brandt, chief marketing officer at Chipotle.
This partnership will feature multiple integrations, streaming exposure and some exciting surprises for fans along the way.
Fans can watch an announcement video featuring the TSM Fortnite house team and can follow the team throughout the partnership on Twitter.
SOURCE Chipotle Mexican Grill
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