Chipotle Innovates Menu Item by Adding Supergreens Salad Mix and More

Chipotle was the first in the fast-casual industry to offer preconfigured, diet driven Lifestyle Bowls last year, which aided its digital sales growth to hit a $1B milestone recently. Image: Chipotle Mexican Grill

NEWPORT BEACH, Calif. -- Chipotle Mexican Grill announced recently that it's rolling out a Supergreens salad mix nationally this week. Made of hand-cut romaine, antioxidant-rich baby kale and crisp baby spinach, Supergreens will replace the existing romaine-only salad base. This is Chipotle's second new menu item added in the last four months, following the successful launch of Carne Asada in September 2019. Chipotle has also made its grilled, Adobo chicken Whole30 compliant by switching the oil in its marinade, keeping the same great taste, but providing guests with specific dietary goals more options.

Also read, KFC Canada Introduces Plant-Based Fried Chicken.

Chipotle was the first in the fast-casual industry to offer preconfigured, diet driven Lifestyle Bowls last year, which aided its digital sales growth to hit a $1B milestone recently. Statistics have shown that less than 25% of people stay committed to their new year's resolutions after 30 days, and only 8% accomplish them. To help people stick to their goals, Chipotle is expanding and innovating its Lifestyle Bowls and offering free delivery for the entire month of January when you purchase a pre-configured Lifestyle Bowl via the Chipotle app or Chipotle.com. Chipotle's Lifestyle Bowls continue to help consumers effortlessly adhere to a variety of dietary choices, including Whole30®, Keto, Paleo, high protein, vegan and vegetarian.

"The new year is a popular time for people to participate in Whole30, so we're excited that Chipotle's Lifestyle Bowls continue to take the stress out of healthy eating on-the-go," said Melissa Hartwig Urban, Whole30 co-founder. "Convenience is key to staying on track, so I worked closely with the culinary team at Chipotle to create three compliant bowls for the Whole30 community."

The full ingredient make-up of the Lifestyle Bowls is available below.
​

• 3 Whole30 Salad Bowls: Supergreens, chicken, carne asada or carnitas, fajita veggies, fresh tomato salsa and guacamole
• 2 Keto Salad Bowls: Supergreens, steak or chicken, tomatillo-red salsa, cheese and guacamole
• Paleo Salad Bowl: Supergreens, chicken, fajita veggies, tomatillo-green salsa and guacamole
• High Protein Bowl: White rice, black beans, chicken (full portion), steak (full portion), tomatillo-red salsa, cheese, and shredded romaine lettuce
• Vegan Bowl: Brown rice, black beans, plant-based Sofritas, fresh tomato salsa, roasted chili-corn salsa, shredded romaine lettuce
• Vegetarian Salad Bowl: Supergreens, brown rice, black beans, fajita veggies, fresh tomato salsa, and guacamole

"At Chipotle, we are always looking for ways to innovate the existing menu offering," said Nevielle Panthaky, Vice President of Culinary at Chipotle. "Lifestyle Bowls allow us to preconfigure our real ingredients, including the new Supergreens salad blend, in a way that helps our guests reach or maintain their health and wellness goals."

Free delivery is valid only for orders placed and fulfilled through 1/31/20 that contain a Lifestyle Bowl, except that all qualifying delivery is free through 1/6/20 and on 1/13/20, in all cases within Chipotle's delivery areas from participating Chipotle locations, during normal operating hours for such locations. Lifestyle Bowls may not be altered from preconfigured selections. Minimum order $10/maximum order $200, each excluding tax. Subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only at chipotle.com or on the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.
​
SOURCE Chipotle Mexican Grill