Doritos Names 50 Semifinalists From All Around The World In The Final "Crash the Super Bowl" Contest
The competition for the 10th and final "Crash the Super Bowl" contest is fierce and PepsiCo's Doritos brand today unveiled a record 50 semifinalists from all around the world who are now in the running for the ultimate grand prize - $1 million USD and an opportunity to collaborate with renowned director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment.
The 50 consumer-created television advertisements spotlight global talent from seven countries, giving fans all around the world a chance at the kind of exposure that can launch careers and change lives. The semifinalists were selected from a total of nearly 4,500 ads submitted from 28 countries around the world.
Since early September, fans from around the world have been sharing their love of Doritos by creating and submitting 30-second homemade advertisements to www.doritos.com for a shot at the grand prize, a chance to have their work seen by a global audience and the career opportunity of a lifetime. Each of the 50 semifinalists will win $2,000 USD, twice the amount of prize money awarded in previous years. From those 50, three finalists will be selected and fans will be invited to vote for their favorite advertisement.
The commercial that receives the most fan votes will air in front of an audience of millions during the broadcast of Super Bowl 50, the annual championship game of the National Football League in the United States, and the creator will take home the ultimate grand prize including $1 million USD and a chance to work with director Zack Snyder. To view all of the semifinalist advertisements and see the official contest rules, visit www.doritos.com.
The "Crash the Super Bowl" semifinalist advertisements (in alphabetical order by semifinalist last name) are:
Each of the three finalists will be invited to California to attend Super Bowl 50 and watch the game from a private suite where they will tune in to find out along with the rest of the world which advertisement will air. The creator of that commercial will take home the grand prize and the two other finalists will each win a $100,000 USD prize and an opportunity to consult on an upcoming Doritos project — an unprecedented move that will result in all three finalists walking away with life-changing career opportunities.
The commercials that air during the Super Bowl are some of the most anticipated and most watched in the world. Over the last 10 years, "Crash the Super Bowl" has taken control of Super Bowl advertising out of the hands of Madison Avenue advertising executives and put it into the hands of consumers all around the world, becoming a true cultural phenomenon along the way. Since its beginnings, the contest has received more than 36,000 consumer submissions and handed out more than $7 million USD in prize money.
PepsiCo's relationship with the NFL is among the company's longest-running and most-successful sports sponsorships. PepsiCo will leverage its relationship with the NFL to connect with consumers throughout the season with activations spanning many of the company's largest food and beverage brands, including Pepsi, Tostitos, Quaker, Doritos and Gatorade.
Doritos is one of PepsiCo's billion dollar brands and one of the fastest growing snack brands in the PepsiCo portfolio. First launched in the United States in 1966, the bold flavors and intense crunch of Doritos products are now enjoyed in more than 70 countries around the world.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our vision to deliver financial performance over the long term by integrating sustainability into its business strategy, leaving a positive imprint on society and the environment. We do this in part by offering a wide range of products; increasing the number of our nutritious foods and beverages; reducing our environmental impacts; and supporting our employees and the communities where we do business; all of which will help position the company for long-term sustainable growth. For more information, visit www.pepsico.com.
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