CANTON, Mass. -- In the city where it opened its very first location 68 years ago, Dunkin' Donuts unveiled its next generation concept store. The new Dunkin' Donuts restaurant at 588 Washington Street in Quincy, Massachusetts offers the first look at the brand's U.S. store of the future experience, with a modern atmosphere and new and innovative technologies and design elements -- including the first drive-thru exclusively for mobile ordering -- to make running on Dunkin' faster and more convenient than ever before.
Also read, Dunkin' Donuts Offers New Dunkin' Deals to U.S. Customers.
Exciting elements of Dunkin' Donuts' new restaurant experience include:
The new 2,200 square foot Quincy location, which is located about one mile away from the original Dunkin' Donuts location, is the first of 30 or more new and remodeled Dunkin' Donuts restaurants that will test variations of the new design this year. Dunkin' Donuts' final new store design is expected to be unveiled once testing is complete. The Quincy store is also one of a select number of Dunkin' Donuts restaurants testing new signage that refers to the brand simply as "Dunkin'."
"The launch of our next generation concept store marks one of the most important moments in Dunkin' Donuts' growth as an on-the-go, beverage-led brand," said Dave Hoffmann, President of Dunkin' Donuts U.S. and Canada. "We have worked closely with our franchisee community to create a positive, energetic atmosphere for our guests that remains true to our heritage, while emphasizing and enhancing the unparalleled convenience, digital innovation and restaurant excellence that distinguishes Dunkin'. We are thrilled to begin the New Year with such an exciting milestone for our brand, and look forward to rolling out Dunkin' Donuts' store of the future to our guests in all of our communities."
Dunkin' Donuts fans all across the country can enjoy a look at the brand's new restaurant experience via a special Facebook Live event today at 12 PM Eastern. Dunkin' Donuts representatives will provide a virtual tour of the next generation concept store's design and technologies.
SOURCE Dunkin' Donuts
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