Building Block Associates

  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers
  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers

Fast food chain McDonald’s testing mobile-ordering in the U.S.

3/16/2017

0 Comments

 
Picture
McDonald's CEO Steve Easterbrook demonstrates an order kiosk during a presentation at a McDonald's restaurant in New York City in November. Image: Richard Drew, The Associated Press
NEW YORK -- McDonald’s has started testing mobile order-and-pay after acknowledging the ordering process in its restaurants can be “stressful.”

Also read, Payment technologies are changing the way we buy fast food.

The company says it will gather feedback from the test before launching the option nationally in the U.S. toward the end of the year. It says mobile order-and-pay is now available at 29 stores in Monterey and Salinas, Calif., and will expand to 51 more locations in Spokane, Wash., next week.

The rollout comes as customers increasingly seek out convenience through options like online ordering or delivery. McDonald’s CEO Steve Easterbrook has noted the initial stages of visiting can be “stressful,” and the chain is making changes to improve the overall customer experience.

That includes introducing ordering kiosks, which McDonald’s says can help ease lines at the counter and improve the accuracy of orders — another frustration for customers. Easterbrook has also talked about the potential of delivery.

With its mobile order-and-pay option, McDonald’s says customers place an order on its app, then go to a restaurant and “check in” to select how they want to get their food. That could be at the counter, in the drive-thru, or with curbside delivery, where an employee brings out orders to a designated space. Orders are prepared once customers check in at the restaurant.

Starbucks has already found success using its mobile app and loyalty program to encourage people to visit more often and spend more when they do. The chain has also said its mobile order-and-pay option was so popular that it caused congestion at pick-up counters last year, leading some customers who walked into stores to leave without buying anything. Starbucks said it is working on fixing those issues.

It’s not clear whether McDonald’s will be able to get the same level of usage for its mobile app and order-and-pay option. Since coffee tends to be more of a daily habit, for instance, people may be more willing to download an app for it on their phones.

SOURCE The Associated Press
0 Comments



Leave a Reply.

    Go to blog
    Advertisement

    RSS Feed

    News & Updates

    Stay informed with the latest news around foodservice, agriculture and other related food news.

    Do you Enjoy our E-news & Updates?
    Get our foodservice E-news, blogs and LTO's sent to your inbox, SUBSCRIBE HERE.

    Advertisement Opportunities 
    To get your foodservice business in our daily e-news, here.

    Archives

    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015

    Categories

    All
    Agriculture And Food Safety
    All Day Breakfast Menu
    Beans Benefits
    Beverage Company
    Building Construction
    Candy Company
    Carbonated Drinks
    Chicken Farm
    Dairy Production
    Fast Food
    Fast Food Chains
    Food Prices
    Generation Z
    Genetically Modified Organisms
    Gluten Free
    Grocery Retailer
    Healthy Meals For Kids
    Imported Foods
    Imported Foods From Other Countries
    Liquor Licence
    Milk Industry
    Milliennials
    National Food Holidays
    Nut Allergies
    Organic & Natural
    Processed Foods
    Produce Industry
    Restaurant
    Restaurant Management
    Restaurant Ordering System
    Restaurateurs
    Seafood
    Sustainable Resources
    Sweet Snacks
    Sweet Tasting Desserts
    Tree Nuts
    Value Menu Offering
    Ways To Reduce Food Waste

    Picture
    Advertisement
    Picture
Powered by Create your own unique website with customizable templates.