SCOTTSDALE, Ariz. -- Cold Stone Creamery continues their 30th Anniversary celebration with continued growth of the brand. In 1988, Cold Stone Creamery opened its first location in Tempe, Arizona, and will be rolling out 30 new stores domestically and internationally this year.
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Cold Stone Creamery has been an exciting franchise opportunity for the past 30 years. With nearly 1,000 stores domestically and several hundred more internationally, Cold Stone Creamery is a force to be reckoned with in the ice cream industry.
Cold Stone Creamery's franchisees range from small business owners to large franchise groups, showing the versatility of the brand. Cold Stone Creamery offers franchisees a vertical in-house structure which streamlines the process of running a franchise. All franchisor services - development, real estate, design and construction, training, operations, purchasing and supply chain, research and development, marketing and public relations - are offered to each franchisee, which helps result in faster and continued growth.
"At Cold Stone Creamery our goal is to deliver super premium ice cream day in and day out, and we know that can only be achieved by making franchisee support a top priority," said John Wuycheck, senior vice president of franchise development. "With our vertical in-house structure we are able to achieve this and at the same time steadily grow the overall brand each year."
In addition to the in-house services, Cold Stone Creamery also likes to work outside the box. Cold Stone Creamery collaborates with movie studios, such as Warner Bros., joining its ice cream marketing forces with major motion videos. This creates a fun way for the brand to reach new audiences and create more opportunities for growth.
As for ongoing expansion, the 30-year-old brand shows no signs of stopping its push to open more locations in new markets. As of June 2018, Cold Stone Creamery had awarded more than 15 new stores across the nation. Furthermore, Cold Stone Creamery is projected to add 30 new locations this year, with the potential to grow to even more.
Cold Stone Creamery looks to continue serving their super premium ice cream, to loyal and new customers alike, for many years to come.
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SOURCE Cold Stone Creamery
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