Jollibee Continues Aggressive U.S. Expansion with Two New California Locations

The aggressive expansion strategy of its flagship brand Jollibee in the United States is part of its pursuit to be among the top five restaurant companies in the world. Image: Jollibee

CITY OF INDUSTRY, Calif -- Popular fast-food restaurant Jollibee is dialing up its U.S. expansion with two new stores opening across Northern and Southern California this Fall. The Hayward store, which is located within the Bay Area in Northern California, opened on Saturday, September 21, 2019, while the Artesia store in Los Angeles County, Southern California is scheduled to open next month.

Also read, Morgan Spurlock's Holy Chicken Restaurant Hits New York City.

Jollibee Foods Corporation (JFC), one of the largest and fastest growing Asian restaurant companies in the world with more than 4,600 store branches across 21 countries, has identified North America as a key growth market. The aggressive expansion strategy of its flagship brand Jollibee in the United States is part of its pursuit to be among the top five restaurant companies in the world.

The Hayward and Artesia stores in California mark the brand's 38th and 39th stores in the United States and the 45th and 46th stores in North America, respectively. With the brand's commitment to grow to 150 stores in the U.S. by 2023, California continues to be a pivotal region for growth. It's where Jollibee opened its first store in the country more than 20 years ago because of its ethnic diversity and thriving food scene that remains the same today.

"Knowing that accessibility is important to our customers, we're so excited to be able to expand our reach across the state and bring additional Jollibee locations to the communities that have already shown us support and expressed their love for the brand," said Maribeth Dela Cruz, President JFC North America Philippine Brands.

Now, more locals in and around Hayward and Artesia can have easier access to Jollibee's signature offerings. Delicately hand-breaded to be crispylicious on the outside, with a secret marinade that makes it juicylicious on the inside, the brand's world-famous Chickenjoy is a fan-favorite often enjoyed with a side of hot, flavorful gravy and complemented by the chain's signature sweet-style Jolly Spaghetti loaded with chunky slices of savory ham and hotdog. The Peach Mango Pie, beloved for its delicious, gooey filling made with real Philippine mangoes enclosed in a light, crispy crust is the perfect ending to any meal.  

Jollibee store openings in the U.S. and across the globe have been known to draw crowds as fans camp out hours beforehand to get their turn for the much-awaited Jollibee experience.

At the opening of the new Hayward store this past Saturday, over 100 people were lined up even before doors officially opened at 8 AM. Friends Jomil Dela Cruz and Ray Espiritu headed up the front of the line after arriving at 9 PM on September 20—one day before the official opening. Following the entry of the first customers in line, long-time fans and curious newcomers alike continued to stream into the store until closing.

To celebrate each store opening, Jollibee hosts exclusive giveaways for customers. For the upcoming Jollibee Artesia opening, Jollibee will:

1. Award the first 25 customers who make a purchase of $25 or more with 'One Year of Joy,' which includes a year's supply of Chickenjoy—that's a six-piece bucket every month for a year!
2. Award the coveted Jollibee in Special Barong Tagalog (the national formal attire of the Philippines) Funko Pop! figures to the first 50 customers in line holding unique banners or posters that read, "#ItsOurTurn".
3. Lastly, for the first three days the store is open, the first 100 customers who arrive at the store or first 50 who use the drive-thru and make a purchase of $25 or more get a special Jollibee collectible.

The Hayward store is located at 24536 Hesperian Boulevard, Suite 400, Hayward, CA 94545. Meanwhile, the Artesia store opens this October 2019 at 11632 South St. #101, Artesia, CA 90701.

SOURCE Jollibee