TORONTO -- Very soon, fried chicken aficionados on Canada's east coast will have their fill of Jolly Crispy Chicken as Jollibee opens its first store in Toronto, in Scarborough, Ontario, on Easter Sunday, April 1, 2018.
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Scarborough citizens can look forward to the brand's fan favorites: crispylicious and juicylicious Jolly Crispy Chicken, Jolly Spaghetti with its signature sweet-style sauce loaded with chunky slices of savory ham, ground meat, and hotdog; Palabok Fiesta, a traditional Filipino noodle dish covered in garlic sauce, crushed pork rind, shrimp, and egg; and Peach Mango Pie baked into a sweet and flaky golden-brown crust.
"We can't wait to open our doors to the amazing people of Toronto," said Jose Miñana, Jollibee Foods Corporation's (JFC) Group President for North America. "For us, nothing brings greater joy than to bring people together over great tasting food and happy moments. We are excited to bring to Scarborough the popular dishes that many now enjoy in different parts of the world."
"At the same time, we look forward to bringing a familiar 'taste of home' to our countrymen in the Greater Toronto Area. Many may not know that this area is home to the largest Filipino community in Canada! And we won't stop here – another location in Mississauga is in the pipeline for the year," Miñana added.
The Canadian market plays a key role in the company's North America expansion plans. Jollibee Scarborough is the company's third store in Canada and the 40th store in North America — proof of the brand's commitment to this region as a key growth market.
"As the most populous metropolitan area in Canada, we knew that we had to be in Toronto," explains Maribeth dela Cruz, Vice President and General Manager for JFC North America. "Scarborough may be the 40th store we are opening in North America, but we can assure you that we look forward to each store opening like it is our first!"
Jollibee Foods Corporation (JFC) is currently the largest Asian food service company, operating in 16 markets, with over 3,800 stores globally, of which 1,272 are Jollibee brand stores. The company's aggressive expansion plan in North America is part of its overarching goal to be among the top five restaurant brands globally.
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