LG and Celebrity Chef Chuck Hughes to Launch Video Series on how to Reduce Food Waste

LG partners with celebrity chef Chuck Hughes to show Canadians how to reduce their food waste. Image: LG Electronics Canada

TORONTO -- According to the Commission for Environmental Cooperation (CEC), Canadians are among the largest wasters of food in North America, with approximately 873 pounds wasted per capita per annum ("Commission for Environmental Cooperation", 2018, p. viii). That's why Canadian chef, restaurateur and television personality Chuck Hughes has teamed up with LG Electronics Canada, Inc. (LG) to reduce food waste in Canadian kitchens.

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A solution to Canadian food waste is Canadians themselves, and the quick fixes they can use in their own kitchens with the help of LG. In honour of Stop Food Waste Day, LG and Chef Chuck Hughes are launching the LG Continuous Kitchen video series where Hughes will demonstrate how to extend the life of your groceries and avoid unnecessary food waste. The goal? Encouraging Canadians to help alleviate the approximately 13 million tons of food wasted in Canada per year ("Commission for Environmental Cooperation", 2018, p viii). Throughout the series, Chef Hughes will show Canadians how a classic Sunday dinner like roast chicken and vegetables can make multiple meals — reducing food waste with the right recipes and kitchen innovations.

"People often ask me how to use foods in their entirety, as well as keep leftovers in a safe way – and as a restaurateur, this is a very important part of the business," said Hughes. "These videos will give you great at-home tools to help you maximize the use of your groceries, reduce food waste and keep more money in your pocket."

In his role as ambassador of the LG Continuous Kitchen, Chef Hughes will share his culinary insights and pro-cooking tips with at-home chefs across Canada. Chef Hughes will be conducting several media appearances and will be starring in videos shared weekly on www.LG.ca/ContinuousKitchen, featuring all the newest LG kitchen appliances: LG InstaView Door-in-Door refrigerators, LG QuadWash dishwashers, LG ProBake Convection ranges and the LG SmartThinQ technology that connects them all.

"More and more Canadians are considering their impact on the environment when making purchasing decisions. Even purchasing large appliances can be a step in the right direction," says David Oyagi, Brand Manager, Home Appliances, LG Electronics Canada, Inc. "For example, the LG InstaView Door-in-Door refrigerator with ColdSaver Panel significantly reduces cold air loss. More cold air means more peace of mind that food will stay fresher for longer."

For more information about the LG Continuous Kitchen video series visit www.LG.ca/ContinuousKitchen.

SOURCE LG Electronics Canada