McCafé Mobile Rewards Now Available Across Canada Through My McD's App

The brand new McCafé Mobile Rewards will not replace the very popular on-cup rewards system but provides a new digital option for collecting hot beverage rewards. Guests will be able to collect Mobile Rewards by scanning the McCafé Mobile Rewards Card or another Mobile Offer in-restaurant, drive thru, or kiosk, or by placing a Mobile Order with an applicable McCafé hot beverage in the order. Image: McDonald's Canada, Twitter

TORONTO -- One of the most generous loyalty programs is getting even more generous, as Canadians can now collect McCafé Mobile Rewards through the My McD's app with the purchase of any-size hot beverage.  

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"This is a very exciting new offering and one we're tremendously proud of. McCafé Mobile Rewards is just another example of McCafé's commitment to guest centric improvement and innovation," says Catherine Crozier, Senior Director, Strategy, Marketing & Brand Innovation for McCafé. "McCafé Mobile Rewards is an expansion of the on-cup sticker rewards program, tailored to the diverse and changing needs of our guests."

The brand new McCafé Mobile Rewards will not replace the very popular on-cup rewards system but provides a new digital option for collecting hot beverage rewards. Guests will be able to collect Mobile Rewards by scanning the McCafé Mobile Rewards Card or another Mobile Offer in-restaurant, drive thru, or kiosk,  or by placing a Mobile Order with an applicable McCafé hot beverage in the order. When seven Mobile Rewards stickers are collected – just like the on-cup component – guests will receive a Mobile Offer in the My McD's app for a free medium hot McCafé beverage.

"The on-cup stickers has become a fun and easy way to enjoy McCafé. Now digital rewards bring new dimension to how people order, collect and pay on their smartphone through the My McD's app. It helps people conveniently incorporate McDonald's and McCafé into their everyday routines," says Lara Skripitsky Vice President & Chief Technology Officer at McDonald's.

Launching McCafé Mobile Rewards across the country for all Canadians to enjoy is yet another innovative step forward for the brand. It offers a convenient, simple and more personalized experience for ordering coffee. Now, with the opportunity to collect and redeem valuable Mobile Rewards through the My McD's app, McCafé Mobile Rewards gives guests even more features they are looking for in the App.

When seven Mobile Rewards stickers are collected, guests will receive a Mobile Offer for a free medium hot McCafé beverage. Guests have the opportunity to collect double the rewards with on-cup and digital stickers. Guests can also save their beverage order preferences within the App, making it more convenient to place their orders. McDonald's Canada has been on its coffee journey since 2009 making significant investments in people, equipment and products with the aim that each cup delivers a rich, smooth and consistently delicious flavour that's fast, friendly and convenient for our guests to enjoy, every time.

SOURCE McDonald's Canada