TORONTO -- How are you pledging your support this McHappy Day? That's the question McDonald's Canada is asking Canadians this year as they kick-off the campaign for its 25th annual McHappy Day, a one-day celebration in support of Ronald McDonald House Charities Canada (RMHC Canada) and other local children's charities.
Also read, McDonald's Canada joins new global commitment to support families through a focus on Happy Meals.
"Every year, McHappy Day brings Canadians into McDonald's restaurants to support Ronald McDonald Houses and other local children's charities," says John Betts, President and CEO of McDonald's Canada. "This year we're asking Canadians to pledge their participation in advance of McHappy Day, in order to inspire others and drive even greater results, so we can support even more families with sick children."
This year, McDonald's is inspiring more participation than ever before in the long-standing tradition by encouraging Canadians to make their pledge to participate public.
In advance of McHappy Day, Canadians are asked to join notable celebrities like Jessi Cruickshank and Kevin Wendt to share on their social channels using #McHappyDay how they plan to participate. Canadians can pledge to do many different things to support McHappy Day, including purchasing a Big Mac, Happy Meal or hot McCafé beverage on McHappy Day for themselves and others, and encouraging their friends and families to visit their local McDonald's restaurant on McHappy Day.
On McHappy Day, $1 from every Big Mac, Happy Meal and hot McCafé beverage sold goes towards Canadian children in need. New this year, Canadians can also order McHappy Day menu items through McDelivery with Uber Eats – consider pledging to order Big Macs for the whole office!
McHappy Day is McDonald's Canada's largest charity-driven program. Established in 1977 by McDonald's Canada founder George Cohon, McHappy Day has helped raise more than $66 million for Ronald McDonald House Charities and other local charities. That money has gone to help more than 300,000 families of sick children stay together in Ronald McDonald Houses and Ronald McDonald Family Rooms while their kids are treated in nearby hospitals.
SOURCE McDonald's Canada
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