McDonald’s launches its first Experience of the Future restaurant in India

This is the next phase of brand transformation for McDonald’s in India. We’re innovating and evolving for the future. Image: Retailers Association of India

MUMBAI -- McDonald’s India is transforming customer convenience through the launch of its first ‘Experience of the Future’ restaurant (EOTF) in Mumbai. The new concept restaurant, at CR2 Mall in Nariman Point, has customizable menu options, new technology and a best-in-class customer experience.

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Commenting on the launch, Amit Jatia, Vice-Chairman, Westlife Development Limited said, “We have always listened to our customers, and this ambitious plan is exactly what they’ve asked us to do. This is the next phase of brand transformation for McDonald’s in India. We’re innovating and evolving for the future, and we’re excited to bring our customers along on this journey with us. With the EOTF restaurant, we are kicking off a bold and progressive plan to transform the customer experience. We want our customers to walk in and be wowed by the experience that’s modern and personalized, but still the McDonald’s they know and love. Over the past 20 years, we have constantly strived to bring more innovation and convenience to our customers. With the launch of EOTF, we want to provide customers with utmost convenience and brand new menu choices.”

The new McDonald’s Experience includes:

Enhanced Customer Experience: The Guest Experience Leaders will help customers to choose between self-order kiosks and counter service, assist with finding their seats, and provide table delivery service.

Advanced Customer Convenience: The introduction of Self-Order Kiosks at the restaurants will give customers an opportunity to personalising their menu and order at their own pace. Various payments modes, high speed wi-fi, air-chargers and tablets will provide consumers with more convenience.

Sustainability: EOTF restaurants will be installed with smart hand wash systems that will help =save approximately 400,000 litres of water per year. Additionally, the restaurant will save up to 6,000 units of energy with the LED lighting. Besides this, the restaurant will use bio-degradable cutlery, reusable cups and recycle its waste with the vision to send zero waste to landfill.

Wholesome Food Choices: McDonald’s India is launching farm fresh salads and transitioning its existing wraps into whole grain wraps. Additionally, customers will have the choice to opt for milk based beverages (chocolate milk, smoothies or shakes) with their Happy Meals or simply replace their fries with a bowl of salad.

Table Service: Customers can now experience table delivery. Once an order has been placed, customers can take a seat while they wait for their order, guided by a Radio frequency identification device (RFID) right to their table.

SOURCE Retailers Association of India