INTERNATIONAL -- McDonald's has introduced knives and forks at its branches in France, in a bid to clean up its greasy image.
Also read, McDonald's is hoping their Frork will enhance your fast food experience.
The fast food company said it would offer cutlery at its 1,400 fast food outlets in the country.
However, don't expect the cutlery to come with your Big Mac. The forks and knives will be reserved exclusively for McDonald's 'signature' gourmet burger.
This more upmarket beef costs around double the price of an ordinary burger.
McDonald's market chief for France, Xavier Royaux, told Le Figaro: 'For several months now, we have seen a reorganization of the burger market.
'Among things on offer are gourmet burgers, so as a pioneer and leader it was essential to position ourselves.
'For the first time, customers will enjoy their Signature burger with a fork and a knife, unheard of at McDonald's.'
The scheme was rolled out on Tuesday after being tested in a dozen restaurants.
In 2015, some 1.19billion burgers were sold in France - 11 per cent more than 2014, the Local reported.
The burger has even overtaken some traditional French fast food like 'jambon beurre' (ham and butter) and 'steak frites' (steak and fries).
But while burgers may be more popular, McDonald's had faced stiff recent competition from the Burger King, which has returned to France, and the upmarket chain Five Guys.
SOURCE Luke Barnes, Mailonline
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