Building Block Associates

  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers
  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers

McDonald's USA Launches Largest African American-Focused Campaign in 16 Years

4/2/2019

0 Comments

 
Picture
Black & Positively Golden celebrates a new movement to uplift communities & inspire excellence through education, empowerment, entrepreneurship. Image: McDonald’s USA
CHICAGO -- Recently, McDonald's USA announced the launch of Black & Positively Golden, a new campaign movement designed to uplift communities and inspire excellence. It highlights all things positive and focuses on stories of truth, power and pride, while celebrating Black excellence through education, empowerment and entrepreneurship. Being an active member in the communities McDonald's serves has been fundamental to the business since its inception. Black & Positively Golden is a natural extension of the brand's long-term commitment to the African-American consumer, and part of its larger efforts to reconnect with customers and build a better McDonald's.

Also read, McDonald's Sets Global Goal to Reduce Barriers to Employment for Two-Million Youth.

"At McDonald's, we strive to connect with our customers by showing up in ways that matter to them," said Lizette Williams, Head of Cultural Engagement & Experiences, McDonald's USA. "Prior to launching the Black & Positively Golden campaign, we spent time with our African-American customer base and heard from them on what's most important. We are leveraging this platform to shine a brilliant, powerful light on Black culture and excellence in a way that matters most to our consumers. This is the largest African-American campaign we have launched in 16 years and it continues to demonstrate our longstanding commitment to this community."

The new campaign is brought to life in partnership with McDonald's Black Owner/Operators nationwide. These entrepreneurs bring positive economic opportunities to the neighborhoods they serve in numerous ways, including hiring directly from the community, providing scholarships and engaging in other philanthropic activities.

"McDonald's has long supported African-American communities. We maintain a commitment to our neighbors through various parts of our business – including scholarship partnerships with Historically Black Colleges and Universities, generational wealth-building with franchisee training and partnering with minority suppliers," said Nicole Enearu, a second-generation Owner/Operator and member of McDonald's U.S. Marketing African-American Consumer Market Leadership Committee. "Through our new Black & Positively Golden campaign, we aim to further connect with and inspire the African-American customer."

Continuing the growing momentum of the brand's economic impact and commitment to diversity, Enearu is one of 300 African-American McDonald's franchisees representing more than 1,500 restaurants.

In an effort to reach consumers in places where they already live, work and play, Black & Positively Golden commences a yearlong commitment to the YWCA USA, supporting the organization's Women's Empowerment 360 Program, an initiative designed to empower women of color who aspire to be entrepreneurs. Currently, more than 70% of participants are African-American. McDonald's financial support will help empower approximately 5,000 up-and-coming businesswomen across the U.S. with education curriculum and other tools needed for success.

The commitment with YWCA USA officially kicked off on March 29th, in the celebrated and largely African-American Leimert Park neighborhood with an interactive, community event at the YWCA Greater Los Angeles. The event featured a transformative empowerment mural created by LA-based artist Enkone. Attendees helped to co-create the community mural by adding their own words of affirmation. There was appearances by actress/comedienne Yvonne Orji, a special performance by multi-platinum recording artist Normani and more. The one-of-a-kind event shined a light on African-American culture and demonstrate the power words have to inspire Black excellence.

"As part of our commitment to the community, we are excited to kick off Black & Positively Golden with an expanded commitment to the YWCA, an organization that shares McDonald's core values," Williams said. "McDonald's has restaurants in many communities that are also served by the YWCA, and we have local ties to the organization. For instance, we've supported their Chicago chapter for more than 30 years. With their focus on women entrepreneurs of color, the partnership is a great fit and we're thrilled to extend our support nationally."

"We are honored that McDonald's has chosen to extend their partnership with us. The community-led event and mural project is incredibly special. The mural will live at one of our centers, located in a historic, predominantly African-American community, and will stand as a beacon of positivity and empowerment," said Faye Washington, CEO and President of the YWCA Greater Los Angeles.

In conjunction with the YWCA launch event, McDonald's debuted the campaign with a 60-second anthem television spot on Saturday, March 30, during the 50th NAACP Image Awards. Consumers will also engage with campaign elements in some of their favorite and most trusted digital, print, radio and broadcast outlets all year long. Understanding the importance of social media for engaging the African-American audience and especially millennials, the brand launched a new Instagram channel for the Black & Positively Golden campaign - @wearegolden, highlighting moments of positivity, exciting programs and consumer experiences, as well as people who are shining examples of Black excellence in the community. The channel also provides resources to help uplift communities through education, empowerment and entrepreneurship.

The Black & Positively Golden campaign also will be supported through a series of events throughout 2019. First up is McDonald's Inspiration Celebration Gospel Tour set to kick off in late April, followed by consumer experiences at BET Experience and Essence Festival. In addition, Black & Positively Golden will provide $60,000 in scholarships to foster educational empowerment among HBCU students through its partnership with Thurgood Marshall College Fund. For more information visit TMCF.org/McD.

For more information on McDonald's new Black & Positively Golden campaign, follow @wearegolden on Instagram.

SOURCE McDonald’s USA
0 Comments



Leave a Reply.

    Go to blog
    Advertisement

    RSS Feed

    News & Updates

    Stay informed with the latest news around foodservice, agriculture and other related food news.

    Do you Enjoy our E-news & Updates?
    Get our foodservice E-news, blogs and LTO's sent to your inbox, SUBSCRIBE HERE.

    Advertisement Opportunities 
    To get your foodservice business in our daily e-news, here.

    Archives

    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015

    Categories

    All
    Agriculture And Food Safety
    All Day Breakfast Menu
    Beans Benefits
    Beverage Company
    Building Construction
    Candy Company
    Carbonated Drinks
    Chicken Farm
    Dairy Production
    Fast Food
    Fast Food Chains
    Food Prices
    Generation Z
    Genetically Modified Organisms
    Gluten Free
    Grocery Retailer
    Healthy Meals For Kids
    Imported Foods
    Imported Foods From Other Countries
    Liquor Licence
    Milk Industry
    Milliennials
    National Food Holidays
    Nut Allergies
    Organic & Natural
    Processed Foods
    Produce Industry
    Restaurant
    Restaurant Management
    Restaurant Ordering System
    Restaurateurs
    Seafood
    Sustainable Resources
    Sweet Snacks
    Sweet Tasting Desserts
    Tree Nuts
    Value Menu Offering
    Ways To Reduce Food Waste

    Picture
    Advertisement
    Picture
Powered by Create your own unique website with customizable templates.