Millennials leading charge in Canada's tea revolution

As we welcome new Canadians in increasing numbers, the influence of tea culture and tea traditions in our society will continue to grow and unite us. Image: Building Block Associates

TORONTO -- January is Hot Tea Month in Canada, so it's the perfect time to celebrate the virtues of tea, the world's most consumed beverage after water, and a healthy drink that unites and revitalizes Canadians from coast-to-coast.

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While tea from the Camellia sinensis plant has been a global staple for millennia, in Canada the hot beverage is increasingly popular across all age groups, particularly Millennials. In fact, Canadians aged 19-37 make up more than one third of total tea drinkers in Canada; by 2020, spending will more than double in this key demographic (National All Channels, 2016).

"Tea is a versatile drink. Each variety – black, green, white or oolong – has a unique taste, so Canadians can experiment and find the ones they like best," says Louise Roberge, President, Tea and Herbal Association of Canada. "There's a tea for every palate – from the rich flavour of English Breakfast tea, to green tea's lighter, aromatic tasting notes, and everything in between."

Our multicultural society plays a role in the popularity of tea in Canada, since tea traditions from around the world have all become part of our multicultural milieu. As we welcome new Canadians in increasing numbers, the influence of tea culture and tea traditions in our society will continue to grow and unite us.

Drinking a cup of hot tea everyday has many benefits – it can lower blood pressure, decrease cholesterol levels, and can aid in overall heart health. The secret to tea's health benefits? Flavonoids – dietary compounds found naturally in plants that protects the body through antioxidant activity.
For more information, please visit http://www.tea.ca/

SOURCE Tea Association of Canada