M&M'S Brand Introduces a New Way to Enjoy Chocolate!

Canadians can eat their chocolate bar and M&M'S candies too with the launch of a new M&M'S chocolate bar, a brand new innovation unveiled in Canada. Image: Mars Wrigley Confectionery

TORONTO -- Canadians can eat their chocolate bar and M&M'S candies too with the launch of a new M&M'S chocolate bar, a brand new innovation unveiled in Canada today, this new M&M'S product will melt in your mouth and your hands! Available in five delicious varieties - milk chocolate, peanut, almond, crispy and crispy mint - this new bar combines the perfect mix of what people love most about M&M'S candies, in a whole new product that's perfect for sharing.

Also read, Iconic U.S. Candy Company to Auction Off Assets on Sept 26th & 27th, 2018.

For the last 12 months, a team of M&M'S chocolate scientists have been hard at work perfecting the recipe. Each piece combines the ideal ratio of creamy milk chocolate, M&M'S minis milk chocolate candies and, in four of the varieties, other crunchy pieces, ensuring a fun and tasty crunch in every bite. A lot of science went into the bar dimensions, not only by making sure the consumer receives the chocolate bars intact but also making sure it's easy for them to break off a piece and enjoy!

After the recipe and bar design planning, the process didn't stop there!  The chocolate scientists worked with processing and engineers to make sure the product was made to look as good as it tastes. They continue to make sure the chocolate bar meets the highest quality standards through extensive visual and taste checks.

"Canadians have come to expect the unexpected from M&M'S," says Diana Frost, Marketing Director, Mars Wrigley Confectionery. "With the launch of our new chocolate bar, we're delighting them again. Essentially, we've taken what we know consumers love most about M&M'S and combined those elements to serve up our chocolate in a whole new, fun and flavourful way."

Five Delicious Varieties
Inspired by the most popular M&M'S varieties, each of the five varieties includes M&M'S minis within a delicious and creamy milk chocolate bar. Here's what you can expect in each:

• M&M'S Minis, Milk Chocolate Bar, 113g - M&M'S Minis Milk Chocolate Candies
• M&M'S Minis and Peanuts, Milk Chocolate Bar, 110g - M&M'S Minis and peanut pieces
• M&M'S Minis and Almonds, Milk Chocolate Bar, 110g - M&M'S Minis and almond pieces
• M&M'S Minis and Crisp Rice, Milk Chocolate Bar, 107g- M&M'S Minis and crisp rice
• M&M'S Minis and Crisp Rice with Mint Flavour, Milk Chocolate Bar, 107g - M&M'S Minis, crisp rice and mint flavor

Did You Know?

• It took four versions to get the perfect bar design;
• It took the making of 11 different chocolate bars to land on the perfect one;
• Coffee was a flavour contender that nearly made it into the top 5!
• If you get a lucky bar, you can sometimes see the "m" peek through the chocolate coming from the M&M'S Mini;
• One of the M&M'S chocolate scientists actually made 256 chocolate bars by hand;
• Hundreds of people worked on M&M'S chocolate bar in some way – it really did take a village!

The M&M'S chocolate bar is beginning to roll out in select stores today and will be widely available across Canada in 2019.

For more information, fans can visit M&M'S brand on Facebook, Instagram or at www.mms.com.

SOURCE Mars Wrigley Confectionery