National Pork Board Releases New Research Exploring Consumer Behavior When Eating Away From Home
DES MOINES, Iowa -- The National Pork Board released its latest findings from the comprehensive Insight to Action research, this time examining trends in consumer behavior related to dining out. With a shifting dining out landscape and multicultural cuisine trends on the rise in the U.S., the Pork Board set out to understand the needs, considerations and motivations that impact out-of-home dining decisions.
Also read, Consumers Increasingly Making Food Choices Based on Personal Definition of Health, New Report Finds.
The Pork Board's All About Dining Out: What's on Trend report uncovers why consumers decide to eat the proteins they do and explores tactics so that foodservice operators can meet those needs, such as exploring new flavors, dishes and menu formats. Similar to the Pork Board's findings from the previous report, Dinner at Home in America, there is an overarching high level of consumer satisfaction with dishes that feature pork, pointing to opportunity for incorporating pork in new ways on menus.
"With rapidly changing innovations, technology and competition, foodservice providers who truly understand what diners want – and deliver on it – will stand the test of time," said Steve Rommereim, president of the National Pork Board's board of directors. "Consumer-driven insights are critical to our mission of increasing demand for pork. We want to spur innovation in collaboration with foodservice leaders and demonstrate that having more pork in more forms on more menus can increase consumer satisfaction and help drive operator profitability."
By knowing and understanding these behavior drivers, foodservice operators have an opportunity to develop new menu items and shift consumer experiences to give diners experiences that meet these primary needs.
"Pork is the number one consumed protein globally, and yet fresh pork is the featured protein in less than 7% of entrée options when dining out in the U.S. That seems contradictory," said Jarrod Sutton, vice president of domestic marketing for the National Pork Board. "With the growing popularity of Asian and Latin cuisines, where pork is a staple and a centerpiece, foodservice operators at every point on the spectrum have the opportunity to provide their customers with more flavorful and authentic options."
Some of the key consumer insights from the report include:
For more information on the National Pork Board's Insight to Action research, or to download the full All About Dining Out: What's on Trend report, visit pork.org/marketing.
SOURCE National Pork Board
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