MONTREAL - Following the success of the first edition and at the request of many consumers, odd looking fruit and vegetables are back for a second year running! Starting today, IGA and its grocers are proud to be offering six home-grown product varieties in each of their supermarkets throughout the province and at IGA.net. With the collaboration of Quebec producers, the 2nd edition of this initiative will kick off featuring odd-looking fruit and vegetables until September 21, 2016 to celebrate the harvest season.
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Quebec grown, funny looking and very popular
This initiative was a huge success in 2015, with sales of 3.6 tons of the unsightly fruit and vegetables.
Six odd-looking fruit and vegetable varieties:
Six good reasons to love them:
"IGA is always listening to consumers." says Marie-Noëlle Cano, Director, Public Affairs and Sustainability at Sobeys Québec. "This initiative is a response to requests from many Quebecers who want to make responsible choices by purchasing fruit and vegetables that are locally grown, less perfect-looking, but every bit as good."
The Joy of Eating Better
This initiative is also a good reflection of The Joy of Eating Better movement, launched two years ago by IGA with the goal of inspiring Quebecers to eat better. The fruit and vegetables are a source of inspiration for many recipes as the harvest season begins. For the next six weeks, IGA will suggest a recipe for each one of them.
Source Sobeys Québec
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