ST. LOUIS -- Just in time for fall, Panera is launching hearty, warm Grain Bowls featuring a medley of whole grains, crisp greens, vibrant vegetables and lean protein infused with bold, internationally-inspired flavors and sauces. The new Baja warm Grain Bowl and Mediterranean warm Grain Bowl--both available with or without chicken--mark Panera's entry into the grain bowl category. The introduction of grain bowls is the next step in Panera's evolving mission to offer more grains, plants and proteins on its menu, with a focus on delivering craveable food that makes you feel not just full, but fulfilled. This "Full of Good" philosophy leans into the notion that consumers shouldn't have to compromise between wholesome, hearty and delicious. Panera's warm Grain Bowls deliver the good, on all fronts.
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"With the launch of our Baja and Mediterranean warm Grain Bowls, Panera is at the forefront of bringing on-trend bowls to consumers across America, at scale," said Dan Wegiel, EVP Chief Growth and Strategy Officer at Panera. "Interest in bowls that feature an abundance of nutrient-dense, fresh, layered ingredients, lean protein, veggies, grains and flavorful sauces -- is on the rise. We believe this product is the best example of what we stand for when we say 'good and good for you.' Panera's warm Grain Bowls deliver on consumer demand for options that are both hearty and nutritious, that they can feel good about, without compromise."
Panera's made-to-order grain bowls are available in two varieties, Baja and Mediterranean; both include layers of ingredients that create a symphony of colors, textures and robust flavors. They are designed to fit into a flexitarian diet—guests can enjoy the bowls as a plant-forward option, or add chicken raised without antibiotics for a protein-rich meal with a total of at least 29 grams of protein. With these bowls, Panera is leaning into what the company believes are the fundamentals of good eating: make your grains whole; eat more plants; and when eaten, make your proteins lean and responsibly raised.
"Our new grain bowls come to life with globally-inspired flavors that are both bold and complex--crafted with layers of fresh, authentic ingredients sourced from our extensive pantry of more than 400 clean ingredients," said Sara Burnett, Panera Vice President of Wellness and Food Policy. "When we create a new menu item, the most important consideration for Panera is taste. It has to be delicious and crave-worthy, but we never lose sight of the good-for-you element. Panera's warm Grain Bowls marry nutrient-dense grains, vegetables and proteins designed to nourish and fulfill, while making your taste buds hum."
Panera's new Warm Grain Bowls are available nationwide in Panera bakery-cafes, on Panera's e-commerce site, via the Panera app and through delivery partners that include DoorDash, Grubhub and Uber Eats.
MyPanera members will earn double visit credit on eligible purchases from September 23rd – 29th, in celebration of the introduction of warm Grain Bowls. To learn more or join now, visit MyPanera.com. Additionally, Panera is supporting the launch of warm Grain Bowls with a robust integrated marketing and creative campaign, Full of Good which includes digital, TV, radio, OTT, Out of Home and more.
SOURCE Panera Bread
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