MIAMI -- POPEYES has officially launched the world's first 12 hour drive thru in honor of the 12 hour marinating process the brand has been using for its beloved fried chicken for over 45 years. Those looking for a reason for a road trip, can place their order at the standalone menu board along Interstate 10 outside of Fort Stockton, Texas and the flagship POPEYES store location on Canal Street in New Orleans will have their fresh fried chicken waiting for them upon arrival.
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"We wanted a fun way to celebrate that we have always marinated our chicken for at least 12 hours," said Hope Diaz, Chief Marketing Officer of POPEYES Louisiana Kitchen. "We don't take shortcuts and this drive thru emphasizes that. Now, we can't wait to see how far our fans will go to show that they love that chicken from POPEYES!"
Some fans already tested the drive thru out, which can be seen here in a video created by creative agency, GSD&M. The drive thru officially opens on November 9th at noon and will take orders through November 10th at noon. Starting today, true fried chicken aficionados can enter to win 12 months of free fried chicken by signing up for the journey ahead of time at www.12hrdrivethru.com, but anyone can drive up to the menu board and place an order while it's open and receive their meal in New Orleans for free. For those unable to make the drive, if they share the 12 hour video (https://youtu.be/LRBaIz52oUo) on Twitter beginning November 9th, they will be eligible for the 12 months of free chicken, as well.
For more information about POPEYES please visit www.POPEYES.com. #12HrDriveThru
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