ENGLEWOOD CLIFFS, N.J. -- Magnum Ice Cream announced the launch of new Magnum Non-Dairy frozen dessert bars in the United States. Expertly crafted with non-dairy Belgian chocolate and a velvety vanilla base, Magnum Non-Dairy delivers the brand's first-ever plant-based indulgence bar. Available in two decadent flavors, Classic and Almond, non-dairy fans can now experience the signature Magnum "crack" with each and every bite.
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Certified Vegan by Vegan Action, the new Magnum Non-Dairy bars deliver the indulgence expected from the chocolate ice cream brand synonymous with decadence. Master chocolatiers source cocoa beans from Rainforest Alliance Certified farms and pair it with a deliciously creamy vanilla base made with a blend of coconut oil and pea protein, a plant-based alternative to dairy.
"This week we're thrilled to bring our next-level chocolate to the vegan and dairy-free market. This is our first launch in plant-based indulgence and we can't wait to share with Magnum ice cream fans," said Leslie Miller, Marketing Director of Ice Cream at Unilever.
Wrapped in a green package with a gold leaf design, new Magnum Non-Dairy bars are available in two indulgent flavors:
Magnum Non-Dairy bars are now available in the non-dairy frozen and ice cream section of grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49. For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.
SOURCE Magnum Ice Cream
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