Sichuan Cuisine Restaurant Certification and Global Marketing Campaign of Sichuan Gourmet Tour to be Launched Today

Sichuan Cuisine Restaurant Certification and Global Marketing Campaign of Sichuan Gourmet Tour are Launched (PRNewsFoto/Sichuan Tourism Administration)

Sichuan cuisine is one of China's eight culinary traditions. The Sichuan Provincial Tourism Development Committee and Sichuan Provincial Department of Commerce's will officially commence the "Sichuan Cuisine Restaurant Certification and Global Marketing Campaign of Sichuan Gourmet Tour" on 13th April. The event will run annually for five to ten years, to discover the finest Sichuan restaurants from around the world and promote Sichuan cuisine.

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The opening ceremony will launch the Sichuan Cuisine Restaurant Certification System. Every year, the finest Sichuan restaurants from around the world will be chosen and ranked in accordance with Gold Panda, Silver Panda and Bronze Panda criteria. The evaluation will be carried out by a selection of anonymous tasters worldwide, who will sample and appraise each restaurant. Once appraised, each restaurant will be subject to stringent checks and requirements to ensure consistency of quality, and those who fall short will have their ranking lowered or removed.

The judges overseeing the Sichuan Cuisine Restaurant Certification System are all influential experts in Sichuan cuisine, including the director of The Taste of China, Chen Xiaoqing, distinguished food critics Shen Hongfei and Shi Guanghua, China's editor-in-chief of the international food and travel magazine Timeout Chen Qingren, whose professional advice will ensure the most authoritative and expert assessment possible.

After the assessment process, the cities and regions of Shanghai, Seoul, Moscow, San Francisco, Melbourne, Tokyo, Taiwan, Hong Kong, New Delhi and more will host promotional events including "The Battle of the Best of Sichuan Restaurants," "Who Represents Spicy," "Recruitment of Mystery Judges" and a promotional roadshow "On Tour with Sichuan Cuisine."

"The Global Awards Ceremony for the Most Renowned Sichuan Restaurant" is scheduled in October.   

Please register your interest at the official event homepage Sichuan Travel News www.tsichuan.com in English or Chinese. The site is open worldwide for registration for the Renowned Sichuan Restaurant Evaluation and recruitment of "mystery tasters."

SOURCE Tourism Administration of Sichuan Province