Sobeys launches AIR MILES Reward Program at Needs and Sobeys express

Today, Sobeys launches the AIR MILES® Reward Program at its Needs and Sobeys express locations, offering customers throughout Atlantic Canada the opportunity to get even more AIR MILES Reward Miles when they shop.

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With the addition of the 157 Needs and Sobeys express locations there are now close to 400 Sobeys retail sites across Atlantic Canada where customers can get Miles; more than any other retailer in the region.

"With the launch of AIR MILES at Needs and Sobeys express, customers in Atlantic Canada will now be rewarded for shopping at even more of our retail locations," said Jason Tutty, Director Marketing, Sobeys Atlantic. "We know our customers appreciate the added value AIR MILES brings to their shopping experience and have been asked many times when the program will be offered at our convenience locations. We are pleased to say that today is the day."

"We are excited to expand our relationship with Sobeys to now offer Collectors the opportunity to not only get Miles on their grocery purchases, but also on those everyday items you need on-the-go," said Blair Cameron, Senior Vice President Client Services, AIR MILES Reward Program.

"Extending this partnership to more banners within Sobeys Atlantic offers customers the potential to earn even greater rewards and rounds out their shopping experience," added Tutty. "From groceries to health and beauty products, we can offer cross-shop rewards and take loyalty rewards to new heights for our customers in a way that no other retailer in the region can."

In addition to the launch at Sobeys' convenience locations, customers can now get 1 AIR MILES Reward Mile for every $20 spent cumulatively, before taxes and other exclusions, Sunday to Saturday at Sobeys, Foodland, Needs, Lawtons Drugs, Sobeys express and participating Co-op stores in Atlantic Canada. Visit www.airmiles.ca for full offer details.

SOURCE Sobeys Atlantic