Newly renovated store offers customers extra products and services including access to in-store experts
Sobeys introduced its new extra banner to customers in Atlantic Canada today with the grand re-opening of the Tantallon, Nova Scotia location. The store underwent significant renovations throughout the past seven months that included upgrades and additions in every department to ensure it met the Sobeys extra designation.
"The opening of Sobeys extra introduces customers in Atlantic Canada to a new type of grocery shopping," remarked Peter Doucette, general manager, Sobeys Atlantic. "This Sobeys extra store is a flagship for our company in the region and offers customers a unique experience they won't find at other retailers."
"The Sobeys extra differentiator is in the unique shopping experience which, in large part, is due to our team of in-store experts," adds Craig MacDonald, store manager. "Customers can come in and speak with Red-Seal certified in-store chefs, our wellbeing counsellor, or cheese ambassador and reap the benefits of their expert knowledge on eating better, feeling better, and doing better."
Sobeys extra offers consumers an enhanced Sobeys shopping experience with extra departments, extra products, extra experts and services and extra savings; all backed by Sobeys 100% Satisfaction Guarantee: any purchase can be returned or replaced if the customer is not happy with it. What can customers expect at Sobeys extra?
In addition to Sobeys produce, meat, seafood, bakery, floral experts and our Sobeys pharmacists, the store is pleased to introduce the following experts to help guide customers through food discovery and education:
Sobeys extra has expanded its products to ensure an abundance of fresh, quality choices for customers.
About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 108 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton's Drug Stores as well as more than 350 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company's purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at www.sobeyscorporate.com.
SOURCE Sobeys Atlantic
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