TORONTO -- Canadians don't have to compromise on quality and taste when it comes to purchasing a value item with the launch of the new $4 Mighty Melts at Subway Restaurants. The sandwich collection is big on taste and features three varieties including seasoned chicken strips, 100 per cent Canadian turkey and 100 per cent Canadian roast beef, all topped with fresh veggies, melted cheese and served on a warm, toasted ciabatta bun.
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According to a recent poll conducted by Ipsos, a market intelligence agency, Canadians are spending an average of $7.50 for a sandwich or main at quick-service restaurants with eight in ten in favour of purchasing a quality sandwich or main for $4. Canadians simply aren't willing to sacrifice great taste and quality ingredients. The Mighty Melts collection was created with taste and quality at the forefront with a selection of warm, delicious sandwich options that are heavy on flavour and light on funds at just $4 each.
"We believe good food shouldn't have to break the bank," says Senior Marketing Director, Cristina Wells. "At Subway, we know our consumers appreciate value and don't want to compromise on quality, which is why we created the new $4 Mighty Melts collection."
The Mighty Melts are available for a limited time across Canada at participating Subway restaurants. The three mouth-watering varieties include:
By the numbers:
The launch of the new $4 Mighty Melts is supported by a national TV, radio and digital advertising campaign which will run from January 2 through February 4. Several agencies are supporting the launch. Public relations and social media support is being handled by Veritas Communications. Advertising creative was developed by Dentsubos. All media buying was coordinated by Carat and iProspect.
For more information about Subway Canada, visit www.subway.com; join SUBWAY Canada's online community at www.facebook.com/SubwayCanada or follow @SubwayCanada, #WontBreakTheBank
SOURCE SUBWAY Canada
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