Building Block Associates

  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers
  • Home
  • Products & Solutions
    • View Supplies
    • What's In Season
    • Manage Mie Foodservice Manager
    • Foodservice Webinars
    • Become A Member
  • Online Store
  • Social Chat Blog
    • Foodservices News
  • Contact Us
  • Careers

Subway Creates First-of-Its-Kind Partnership to Drive Global Food Innovation

8/7/2018

1 Comment

 
Picture
Subway's partnership with Tastemade represents a truly global collaboration that will create a stronger food innovation pipeline and points of cultural connections for consumers. Image: Subway Restaurants, Twitter
MILFORD, Conn. and SANTA MONICA, Calif. -- Recently, Subway, the world's largest restaurant chain, and Tastemade, a modern media brand inspiring the taste of a generation through entertainment, commerce and experiences, announced a strategic partnership to leverage consumer trends and insights to drive innovation and bring good food to people around the world. The unique, first-of-its-kind partnership will include thematic culinary explorations, data-driven menu inspiration, trend intelligence, global insights, and marketplace innovation.

Also read, Canadian Government and Partners Launch the Love Food Hate Waste Campaign in Canada.

Subway's partnership with Tastemade represents a truly global collaboration that will create a stronger food innovation pipeline and points of cultural connections for consumers. By tapping into Tastemade's network of hundreds of tastemakers, Subway will reach people in every corner of the globe in new and engaging ways and leverage insights on how to create more locally-relevant menus to deliver a more contemporary food experience.

"Global innovation is key to driving our brand forward, and we are disrupting the way we've traditionally managed the process, which includes bold new strategic partnerships like the one we've crafted with Tastemade," shared Len Van Popering, Subway's VP of Global Brand Management & Innovation. "Through its global network of tastemakers and rich data-driven insights, Tastemade has its finger on the pulse of how people interact with, think about, and are influenced by food—and through this partnership, those insights will be embedded in Subway's food innovation around the world." 

With over 2.5 billion monthly video views, and studios/channels in seven countries/languages, Tastemade has developed a large and engaged Millennial audience by creating compelling video programming optimized for today's leading platforms. The company's Tastemakers live and work in dozens of countries that overlap with Subway's global footprint of about 44,000 restaurants in more than 100 countries.

"Every day, we use data and insights to create compelling content for our viewers across all digital platforms around the world. We are thrilled to be able to tap into years of consumer trends and insights in a new way, to help fuel real innovation for Subway," said Oren Katzeff, Global Head of Programming at Tastemade.

The partnership will include curated innovation events, food and flavor trend insights, and joint food development with today's consumer front and center. The global collaboration will focus initially on North America and Latin America.

SOURCE Subway Restaurants
1 Comment
testosterone boosters really work link
8/13/2018 05:03:47 am

I am hoping the same best effort from you in the future as well.

Reply



Leave a Reply.

    Go to blog
    Advertisement

    RSS Feed

    News & Updates

    Stay informed with the latest news around foodservice, agriculture and other related food news.

    Do you Enjoy our E-news & Updates?
    Get our foodservice E-news, blogs and LTO's sent to your inbox, SUBSCRIBE HERE.

    Advertisement Opportunities 
    To get your foodservice business in our daily e-news, here.

    Archives

    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015

    Categories

    All
    Agriculture And Food Safety
    All Day Breakfast Menu
    Beans Benefits
    Beverage Company
    Building Construction
    Candy Company
    Carbonated Drinks
    Chicken Farm
    Dairy Production
    Fast Food
    Fast Food Chains
    Food Prices
    Generation Z
    Genetically Modified Organisms
    Gluten Free
    Grocery Retailer
    Healthy Meals For Kids
    Imported Foods
    Imported Foods From Other Countries
    Liquor Licence
    Milk Industry
    Milliennials
    National Food Holidays
    Nut Allergies
    Organic & Natural
    Processed Foods
    Produce Industry
    Restaurant
    Restaurant Management
    Restaurant Ordering System
    Restaurateurs
    Seafood
    Sustainable Resources
    Sweet Snacks
    Sweet Tasting Desserts
    Tree Nuts
    Value Menu Offering
    Ways To Reduce Food Waste

    Picture
    Advertisement
    Picture
Powered by Create your own unique website with customizable templates.