TORONTO -- Subway asked its most dedicated customers what they want from a loyalty program. They want a program that gives them flexibility in how they earn and redeem. They want more rewards, and a surprise or two. Oh, and they want a completely personalized experience. This March, customers will get just that with Subway MyWay Rewards.
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More than a loyalty program, Subway MyWay Rewards will redefine choice and accessibility to Subway's more than 37 million sandwich and salad combinations. The program will be a customized experience – from how customers join, earn and redeem, to surprise rewards and exclusive offers.
"We know time and money are important to our guests," said Subway Chief Digital Officer Carissa Ganelli. "It's important to us that we deliver a seamless, convenient experience to help our customers get what they want when they want it - and what they want is our delicious, nutritious, and affordable food."
With an estimated 28,500 participating restaurants in Canada and the U.S.*, Subway MyWay Rewards will be the largest loyalty program for earning and redeeming rewards in the quick service restaurant industry.
Here's how it works:
The new loyalty program will first launch in Canadian restaurants outside of Quebec beginning in March with a Quebec launch following in late 2018.
Subway MyWay Rewards is part of Subway Digital's work to transform the customer experience through an omnichannel approach, with the integration of the app, remote ordering and, in-restaurant kiosks.
For more information visit Subway.com, or like and follow us on Facebook, Instagram and Twitter @SUBWAYCanada.
*Number reflects the total number of Subway locations in North America, excluding Quebec, which will rollout Subway MyWay Rewards before the end of 2018.
SOURCE SUBWAY Restaurants
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