SUBWAY® Canada is making even more 'Sandwishes' come true with the debut of the Butter Chicken Sandwich
2016 is the year of the 'Sandwish,' those frequent (and familiar) moments when we long for crave-worthy Sandwiches. To tempt those craving a bold and diverse 'Sandwish,' SUBWAY® Restaurants has announced the launch of its new Butter Chicken Sandwich. The flavour-packed sandwich is free from artificial colours, flavours and preservatives, and is available for a limited time at participating SUBWAY® sandwich shops across Canada.
Also read, Steaking a Claim: SUBWAY® Restaurants Introduces New Shaved Steak with no Artificial Flavours, Colours or Preservatives.
According to a recent national survey conducted by Vision Critical, more than 62 per cent of Canadians wish there were more diverse food choices available to them within their community. With the launch of SUBWAY® Canada's Butter Chicken Sandwich, Canadians can now expand their flavour diversity in their own back yard. The Butter Chicken Sandwich features all white meat chicken tossed in a butter chicken glaze that is infused with a fragrant mix of ginger, cardamom, coriander and cinnamon, helping to fill the flavour gap that Canadians are craving.
"The Butter Chicken Sandwich comes as part of SUBWAY® Restaurants' ongoing commitment to make 'Sandwishes' come true by offering crave-able, fully customizable sandwiches and new taste profiles that appeal to the adventurous taste buds of Canadians," says Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants Canada. "The Canadian flavour landscape is changing as Canadians are craving more. The Butter Chicken Sandwich is our way of responding," says Bell.
Additional survey findings include:
The New Butter Chicken Sandwich is available at SUBWAY® Restaurants across Canada now for a limited time. The suggested price is $6 for a 6-inch and $9 for a footlong.
The launch of the Butter Chicken Sandwich is supported by a national TV, radio and digital advertising campaign which will run from April 4 to May 22, 2016. Several agencies are supporting the launch. Public relations and social media support is being handled by Veritas Communications. Advertising creative was produced by Sid Lee. All media buying was coordinated by Carat.
SUBWAY® celebrates Butter Chicken with fun social video
To celebrate, SUBWAY® Canada teamed up with popular Canadian YouTuber, Gunnarolla, to host a street-style video featuring real Canadians talking about butter chicken. The video can be viewed on SUBWAY® Canada's Facebook page. A series of 15-second video clips showcasing the moments with Gunnarolla and passersby will also be rolled out across the brand's social channels.
For more information about SUBWAY® Canada, visit www.subway.com; join SUBWAY® Canada's online community at www.facebook.com/SubwayCanada or follow @SUBWAYCanada, #LoveMyButterChicken
From February 22nd to February 23rd, 2016 an online survey was conducted among 1,001 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error—which measures sampling variability—is +/- 3.1%, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec, language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.
SOURCE SUBWAY RESTAURANTS
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