SUBWAY® restaurants combines a taste of Seoul food with the comfort of BBQ for the launch of its Korean BBQ Pulled Pork Sandwich
Available for a limited-time at SUBWAY® restaurants, the Korean BBQ Pulled Pork Sandwich is the perfect blend of sweet and heat and features tender, slow-roasted pulled pork tossed in a savoury glaze infused with a blend of soy, garlic, gochujang paste and sesame oil. Image: (CNW Group/SUBWAY RESTAURANTS)
TORONTO - Canadians who have an appetite for ethnic flavours and the desire to fulfill their flavourful 'Sandwishes' need to look no further than SUBWAY® restaurants and their new Korean BBQ Pulled Pork Sandwich. Available for a limited time across Canada at participating SUBWAY® sandwich shops, the sandwich opens the door to a world of BBQ Canadians never knew existed - inspired by the flavours of Korea.
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According to a recent survey conducted by Mintel1, a market intelligence agency, 72 per cent of Canadians are turning to ethnic-inspired dishes to break mealtime monotony with 38 per cent specifically interested in experiencing Korean dishes. The Korean BBQ Pulled Pork Sandwich is the perfect balance of sweet and heat and is intended to appeal to those Canadians interested in exploring new ethnic flavours. Featuring tender, slow-roasted pulled pork tossed in a savoury glaze infused with a mix of soy, garlic, gochujang paste and sesame oil, the Korean BBQ Pulled Pork Sandwich is best enjoyed with spinach, cucumber, green peppers and onions.
"The Korean BBQ Pulled Pork Sandwich is part of SUBWAY® restaurants' ongoing mission to make Sandwishes come true by providing Canadians with the opportunity to experience new flavours that reflect the multitude of cultures our country has to offer." Says Kathleen Bell, Director of National Marketing, SUBWAY® restaurants Canada.
"Canadians have expressed a desire to try bolder culturally-diverse flavours and the Korean BBQ Pulled Pork Sandwich not only satisfies this desire, it has also enabled SUBWAY® restaurants to stand at the forefront of this flavour trend with a new take on a summertime favourite."
The SUBWAY® Korean BBQ Pulled Pork Sandwich is available at SUBWAY® restaurants across Canada for a limited time. The suggested price is $5.49 for a 6-inch and $8.49 for a footlong. The launch of the Korean BBQ Pulled Pork sandwich is supported by a national TV, radio and digital advertising campaign which will run from July 4 to August 31, 2016.
1 * Three Quarters of Canadians Like to Experience Other Cultures Through Food
SOURCE SUBWAY RESTAURANTS
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