MISSISSAUGA, ON -- Raise your spoons to salute a Canadian favourite! Today, March 7, 2018 is National Cereal Day and a recent survey by Kellogg Canada Inc. reveals that we are a nation of cereal lovers who aren't afraid to experiment. Nine-out-of-10 Canadians eat cereal, with over half of us enjoying it one-to-three times per week. And our love extends beyond the breakfast table with 35 percent of Canadians having cereal as a late-night snack, and 21 percent enjoying it any time of day.
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A deep dive into our cereal bowls reveals:
"Canadians are Cereal Adventurers who embrace the unconventional. Not only do we experiment with flavours, our survey shows that cereal is also popular throughout the day, from breakfast to a late-night snack and any time in between," says Lores Tomé, Director, Communications and Corporate Affairs, Kellogg Canada Inc. "We are proud that Kellogg's offers a variety of cereals that meet the different needs of our consumers including taste, nutrition and value."
Pour it On!
While 91 percent of Canadians choose classic, cold milk on our cereal, many of us like to let our creativity pour:
Why limit your cereal to dairy? Less than 5 percent of Canadians have tried fruit juice, water, coffee, or keep it festive with eggnog.
Top it Off!
Canadians are not afraid to experiment with surreal cereal toppings. While fresh fruit is the spoons-down favourite at 46 percent, some of us dare to be different:
Cereal Cravings All Over the Canadian Map
While our nation is united in its love of cereal, we have some "bowled" regional preferences:
Grab life by the cereal spoon and go bold with your bowl! Share your adventurous cereal creations in social with the hashtag on #NationalCerealDay.
SOURCE Kellogg Canada Inc.
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