Launch of Cheetos Crunchwrap Slider generates thousands of tweets, cross-border road trips and requests from around the world for Taco Bell's latest collaboration
Taco Bell Canada's new exclusive product, the Cheetos® Crunchwrap slider, is giving Canadians another reason to stand tall. Since launching the product on February 29th, Taco Bell offices, social feeds and telephone lines have been inundated with requests for this product. Combining two fan favourites, Taco Bell and Cheetos® Cheddar Jalapeño cheese snacks, Taco Bell's latest innovation has created an international hunger for this limited time item.
Also read, Taco Bell Celebrates Fans North of the Border with Exclusive Canadian Creation.
"Response to the launch of Cheetos Crunchwrap Sliders has been overwhelmingly strong," says Veronica Castillo, Head of Marketing and R&D, Taco Bell Canada. "Since we introduced this product, people have been very vocal on social about being able to trying it. We love that US fans are making road trips just to get our product."
Bringing unique and innovative products to its customers has always been a top priority for Taco Bell and the Cheetos Crunchwrap Slider is no exception. It took months of researching consumer trends and trying different ingredient combinations to come up with this collaboration. From the reaction to date, it's clearly a winning combo. In fact, the hype around Cheetos Crunchwrap Sliders is very similar to how Canadian fans reacted to the U.S. launch of Doritos® Locos Tacos in 2012.
In the last seven days the launch has generated more than 3,000 tweets globally! Here are some of our favourites:
The Cheetos Crunchwrap Slider comes in three delicious flavours – Beefy Cheddar, Spicy Chicken and Supreme and retails for $2.99. Crunch lovers can visit our new website www.TacoBell.ca, or any of our social channels for more details…and oh yea, our Fries Supreme are just for Canada too!
'SOURCE Taco Bell
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