IRVINE, Calif. -- Live Más productions presents Nacho Fries, one of the most highly-anticipated menu items in Taco Bell history, debuting today in restaurants nationwide. Taco Bell's take on fries is a departure from competitor's offerings when it comes to both flavor and cost, with bold Mexican seasoning and served alongside warm Nacho Cheese all for just $1.
Also read, Taco Bell Continues its Journey to Become a $15 Billion Company by 2022.
A five-star menu item like Nacho Fries is worthy of the red carpet, and that's exactly the treatment Taco Bell is rolling out with its "Web of Fries" trailer. Starring Josh Duhamel, a family man who inquires why Taco Bell doesn't serve fries, finds he's bitten off more than he can chew when a sinister "Big Fries" conspiracy threatens to destroy everything he holds dear. The trailer will leave you hungry for more – more Nacho Fries that is.
With a launch fit for the big screen, Taco Bell hosted fans for an exclusive Nacho Fries Premiere in New York for a chance to taste the fries in an immersive "Web of Fries" experience by making reservations for showtimes via OpenTable.
If the playful trailer and latest value play is any indication, Taco Bell isn't clowning around with its fries or its dollar menu. $1 Nacho Fries are the latest example of the brand's innovative approach to value, with more to come through the rollout of 20 new $1 items throughout 2018.
Nacho Fries will be available for a limited time a la carte for $1, served Supreme for $2.49 or Bell Grande for $3.49, topped with classic Taco Bell add-ons, including beef, Pico de Gallo, nacho cheese and sour cream. You can also catch the Nacho Fries starring in a $5 Box with fries, a Doritos Locos Taco, a Cheesy Gordita Crunch and Medium Drink.
SOURCE Taco Bell Corp.
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