ROCKVILLE, Md. -- Millennials want it their way. These days that sounds cliché, but in reality the demographics' quest for the unique, the novel, and the individualized has created fascinating trends in the U.S. food and beverage industry.
Also read, Millennials Spend More on Prepared Foods Than Other Generations, Study Finds.
Namely, the shift toward greater focus on fresh, creative, and personalized made-to-order foods has been a game changing development especially in the fast casual foodservice segment, according to market research firm Packaged Facts in the report Millennial Menus: Culinary Trend Tracking Series. The impact goes beyond the limited "white, wheat, or rye" custom options of yesteryear to encompass restaurant meals that are bespoke in their entirety.
"The mix-and-match, 'built it for me' trend in fast casual has diversified to all sectors of the restaurant industry, from fast food to fine dining, as well as noncommercial venues. Yet while most obvious on restaurant menus, this trend is bigger than just foodservice. Among prominent food retailers such as Kroger and Meijer, meal kits are a trending example of how even grocery chains are working the do-it-yourself trend in fresh foods," says David Sprinkle, research director for Packaged Facts.
In the past, when customizable food options at restaurants were available, they were typically limited to DIY sandwiches, burgers, burritos, and pizza. But Millennials and other diners have inspired restaurateurs to expand into more diverse areas such as salads, new-wave Asian (including fusion noodles, stir-fry, and sushi), and boundary-pushing global cuisines. For example:
View additional information about Millennial Menus: Culinary Trend Tracking Series, including purchase options, the abstract, table of contents, and related reports at Packaged Facts' website : https://www.packagedfacts.com/food-beverage-market-c84/.
SOURCE Packaged Facts
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