Tim Hortons Announces Tims Rewards, a Brand New Loyalty Program

With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot tea (any size) or baked good (except for Timbits and bagels) after every seventh visit. Image: Tim Hortons

TORONTO -- The number seven is about to become the new favourite number for Tim Hortons guests. Not only was the number seven NHL legend Tim Horton's retiring jersey number, starting now, Canadians will be rewarded after every seventh visit with new Tims Rewards.

Also read, Starbucks Announces Enhancements to its Industry-Leading Loyalty Program.

With Tims Rewards, Canadians will be eligible for a free hot brewed coffee or hot tea (any size) or baked good (except for Timbits and bagels) after every seventh visit*.

Tims Rewards is simple and easy to use:

• Visit any eligible Tim Hortons restaurant in Canada to receive a reusable loyalty card or
• Download Tims Rewards to your digital wallet on your iPhone or Android device and use it the same way as you would use a reusable loyalty cardor
• Download the updated Tim Hortons mobile app, which allows you to track your status, scan for rewards and order directly through the app where you can earn visits and redeem rewards

"Tim Hortons has some of the most loyal guests in Canada and Tims Rewards allows us to say thank you," says Alex Macedo, President, Tim Hortons. "We heard from our guests that a new rewards program had to be easy to use and redeem, that's why we offer both a reusable card and a digital friendly app."

Guests can register their card at www.timhortons.com/rewards or through the app to keep track of visit count and their balance. For a limited time only, once you register you will also receive a free reward following your first purchase greater than $1.50.

In the coming months, Tim Hortons will also be unveiling new personalized mobile offers and discounts.

*A visit is a purchase of 50 cents or more and must be a least thirty minutes after the previous visit. The Tims Rewards card must be presented and scanned before paying.

SOURCE Tim Hortons