TORONTO -- There were plenty of smiles in Toronto during this year's Tim Hortons Smile Cookie campaign. The simple act of buying a chocolate chunk cookie lovingly decorated with blue eyes and a cheerful pink smile raised $214,632.45 for The Children's Breakfast Club as part of a record breaking national campaign.
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"We always look forward to participating in the annual Smile Cookie campaign," says Jason St. Croix, Tim Hortons restaurant owner. "I want to thank our loyal guests and dedicated team members – this year's campaign was a huge success because of their support. The money we raise makes a real difference in our community and we're so happy to be part of it again this year."
This year's Smile Cookie campaign ran from September 17-23, supported more than 500 charities in Canada and raised a record breaking $7.8 million nationally.
"It's amazing that the small act of buying a cookie can make such a big impact," says Rick Gosling, President, The Children's Breakfast Club. "Thank you to Tim Hortons for the continued partnership. We are so happy that our local community came out in support of The Children's Breakfast Club and we can't wait to make a difference with the funds raised."
Visit www.timhortons.com/smilecookie for a complete list and to learn more about the charities that will benefit from the millions of Smile Cookies sold as part of this year's campaign.
SOURCE Tim Hortons
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