OAKVILLE - Tim Hortons is spreading brighter smiles with a total of $7.2 million raised in this year's Smile Cookie campaign. During the week-long initiative, Guests who purchased a freshly baked chocolate chunk Smile Cookie for $1 had the full amount donated by the Tim Hortons Restaurant Owner to support more than 460 local charities, hospitals and community programs across the country.
Also read, 10,000 Free Coffees in 10 Days: Tim Hortons Challenges Canadians to Pay it Forward.
For the first time, Tim Hortons gave Guests two new opportunities to show their support. A Smile Cookie car decal was available for purchase at the same cost as the traditional Smile Cookie, and socially savvy Guests could share their Smile Cookie Selfies using a special Snapchat Geofilter available in Canadian restaurants.
The Smile Cookie campaign began in 1996 as a way to help raise funds for the Hamilton Children's Hospital in Ontario, and has grown to become a major fundraising event at Tim Hortons Restaurants. As a result of the continued generosity of Guests and Restaurant Owners, the campaign provides much needed support to charities and community programs from coast to coast.
Source Tim Hortons
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