TORONTO -- If you grew up in the 80's, 90's or early 2000's, chances are you're familiar with the legendary Juicy Fruit jingle. The tune characterized generations, becoming an iconic symbol of pop culture. Just as consumers have evolved since then, Juicy Fruit recently announced that it's time the brand did as well, beginning with an all-new version of the historic jingle. In addition to the recreation of the traditional version, four alternate options across a range of musical genres have been released, and for the first time ever, Canadians can vote to determine which version is worthy of the winning title.
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The new Juicy Fruit jingle is intended to move today's Generation Z in the same way it moved a generation 20 years ago. Over 12 different options were tested to get to the four current selections, which were chosen based on the top genres currently trending on digital platforms, keeping its essence and playfulness.
The new versions are:
Canadians can visit www.juicyfruitjingle.ca to listen to the original Juicy Fruit jingle alongside the four new versions and vote for their favourite, now through May 25, 2019. Voting results will be calculated in real time, so Canadians will be able to keep track of which jingle is moving Canadians the most.
"In an age of what's old is new, blasts from the past and #TBT, reviving the Juicy Fruit jingle will remind Canadians of this iconic song while introducing the brand to younger Canadians who didn't grow up listening to it," says Jaclyn Sutton, head of Marketing and Strategy at Mars Wrigley Confectionery Canada. "Our brand has always been about playfulness, so it was important for us to let Canadians have a say in the selection process. The new jingle campaign is a part of continuing our legacy in a creative and relevant way, that inspires collaboration, and that is true to who we are as a brand."
The original Juicy Fruit jingle first came out in 1986. This jingle reboot will highlight the nostalgia of the original version that many Canadians know and love, while inviting a new generation to listen to and enjoy it as well. The winning jingle will be unveiled on May 27, 2019.
For more information visit on Juicy Fruit www.juicyfruit.ca To join the conversation online check out Juicy Fruit on Twitter and Facebook or with the hashtags #TasteIsGonnaMoveYa and #JuicyFruitJingle.
SOURCE Mars, Incorporated
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