DENVER -- Chipotle Mexican Grill experienced its highest recorded digital sales day in company history thanks to its National Avocado Day promotion. Demand for the free guacamole offer drove digital sales up nearly 60 percent, leading to Chipotle's biggest summer sales day ever.
Also read, Chipotle Sees Nearly 700 Percent Increase In Delivery Orders Following DoorDash Partnership.
"We were blown away by the excitement around our free guacamole offer," said Chris Brandt, chief marketing officer at Chipotle. "Demand was so high, our app and online store were flooded with orders, resulting in our biggest summer sales day to date. Breaking this record also broke the internet, so we want to make sure everyone can take advantage of our offer by joining us today for more free guac."
In addition to being Chipotle's biggest summer sales day and record breaking for internet sales, it also generated more, new app downloads than on any other single day. And, almost 700,000 avocados were used to meet customer demand, which is almost 200,000 more than an average day.
As a thank you to fans, Chipotle extended the one day promotion offering free guacamole with the purchase of any entrée, which ended on August 1, 2018. The offer was valid on online and app purchases only
SOURCE Chipotle Mexican Grill
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